2025 release that reached 5 million viewers in the shortest time among 2025 releases and opened the 2026 new year wide, Avatar: Fire and Ash (hereafter Avatar 3, original title: Avatar: Fire and Ash, director: James Cameron, importer/distributor: The Walt Disney Company Korea) not only achieved No. 1 on domestic and international weekend box offices for three consecutive weeks but also surpassed $1 billion in global box office revenue. Along with this, various domestic celebrities' viewing confirmations and recommendations have drawn attention, continuing the endless box office craze.
Avatar 3 has entered its third week since release and is running an endless box office sprint. According to the integrated box office computer network, Avatar 3 drew 630,647 viewers during the third-weekend period of Jan. 2 (Fri)–Jan. 4 (Sun), pushing its cumulative audience past 5,558,222.
Avatar 3, which reached 5 million viewers faster than any 2025 release and secured first place in the overall weekend box office for three consecutive weeks, continues to write new records day by day and shows overwhelming box office power that energized theaters at year-end and into the new year. In North America it also recorded first place at the box office for three consecutive weeks, sustaining a global craze.
As of Jan. 5 (Mon), Avatar 3, following Avatar and Avatar: The Way of Water, surpassed $1.08 billion in global box office revenue, adding significance. That all films in the series have easily surpassed $1 billion in global box office revenue draws attention as proof of endless trust in the Avatar franchise and of its status as an absolute box office powerhouse.
Along with three consecutive weeks at No. 1 on domestic and international box offices, domestic celebrities including RIIZE Anton, Oh My Girl Mimi, Oh My Girl YooA, model Han Hye-jin, and singer DinDin shared viewing confirmations and rave reviews saying they were immersed in the film's overwhelming engagement, drawing public interest.
First, RIIZE Anton told fans on his communication platform that he enjoyed it more than the previous Avatar films, and Oh My Girl Mimi said on a video on her YouTube channel, "It was so good, and Toruk Makto is back. I can only say it's epic. They put together all the fun parts of the series in Avatar: Fire and Ash," offering a heartfelt review and actively recommending, "Go see Avatar soon. It's really so much fun." Oh My Girl YooA also announced she went to see Avatar via her Instagram.
Model Han Hye-jin, who interviewed Avatar 3 cast members and drew attention, said on her YouTube channel, "I watched the movie without noticing the time passing. The warrior 'Neytiri' is an extremely charming character, and 'Varang,' who overwhelms with visuals, is also a powerful character. It would be good to watch it with family and friends," praising the film's characters in her review. Singer DinDin also showed affection while interviewing the actors with chef Austin Kang on his YouTube channel. They urged viewers to see it in theaters, saying, "There's action and the story is great," and "The movie was so, so fun and must be seen in theaters." Captivating domestic celebrities like this, Avatar 3 is expected to continue its unstoppable box office momentum into the new year.
The film Avatar 3 is the third installment in the Avatar series, which drew 13.62 million domestic viewers and achieved worldwide success; it tells a story of even greater crisis unfolding on a Pandora covered in fire and ash when the ash tribe led by Varang appears before the Sully family, who, after the death of Jake and Neytiri's eldest son Neteyam, fell into grief, and it is currently showing nationwide in theaters.
[Photo] Avatar: Fire and Ash
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