Studio Dragon once again proved its competitiveness as a production company leading the global K-drama market, buoyed by the domestic and international success of the works it produced this year.
The tvN Bon Appétit, Your Majesty produced by Studio Dragon ranked No. 1 for two consecutive weeks and was in the top 10 for 10 consecutive weeks in Netflix's global TV shows (non-English) institutional sector (based on Netflix's official rankings), the Disney+ original series The Manipulated reached No. 1 in the Disney+ TV shows worldwide institutional sector and was in the top 10 for seven consecutive weeks (based on FlixPatrol), the Tving original series "Dear X" reached No. 1 on Disney+ Japan and was in the top 10 for seven consecutive weeks (based on FlixPatrol), and the Prime Video original Japanese version of Marry My Husband ranked No. 1 on Prime Video Japan for eight consecutive weeks (based on FlixPatrol).
In particular, Bon Appétit, Your Majesty is significant for breaking the notion that historical dramas do not travel well overseas by becoming a runaway hit abroad; The Manipulated is significant for expanding IP from a past theatrical release into a drama; the Japanese version of Marry My Husband is significant for using Korea's production system to create the most commercially successful Japanese-language drama in history; and "Dear X" is significant for making an impression on overseas viewers as Tving expanded globally with a Tving original series.
As these works performed well globally, foreign media praise followed. The New York Times called Bon Appétit, Your Majesty "a romantic comedy that conveys love through the language of food," and Forbes said, "the real star of this drama is the meticulously prepared food." In addition, the South China Morning Post praised The Manipulated as "a series that has developed beyond the original, remaining interesting and immersive."
In addition to these works, Studio Dragon continued its global success as Our Unwritten Seoul, Head Over Heels and The Price of Confession also achieved results in overseas markets. Our Unwritten Seoul was in Netflix's global TV shows (non-English) top 10 for five weeks, Head Over Heels rose to No. 2 in the global TV shows institutional sector on Prime Video based on FlixPatrol, and The Price of Confession is also recording three consecutive weeks in Netflix's global TV shows (non-English) top 10. Alongside these, "Dear X" demonstrated global scalability by delivering strong performance on platforms including Disney+ Japan, HBO Max in Southeast Asia, and STARZPLAY in the Middle East and North Africa (MENA) region.
A Studio Dragon official said, "2025 was a year in which we confirmed both the scalability and competitiveness of our content across various global OTT environments beyond platform boundaries," and noted, "we will continue to expand touchpoints with viewers around the world with well-made content across diverse genres."
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