The group ILLIT's 'NOT CUTE ANYMORE' signaled a potential entry into Billboard's main song chart, the Hot 100.
On the 30th, according to the latest chart (Jan. 3, 2026) released by U.S. music trade publication Billboard, ILLIT (Yoon-ah, Minju, Moka, Won-hee, Iroha)'s single album title track 'NOT CUTE ANYMORE' entered the Bubbling Under Hot 100 at No. 17.
The Bubbling Under Hot 100 is a chart that ranks songs that narrowly missed entering Billboard's main song chart, the Hot 100. Like the Hot 100, it is calculated by combining digital sales, radio airplay and streaming data. With carol songs dominating this week's Hot 100 at Nos. 1–24 during the holiday season, the rise of 'NOT CUTE ANYMORE' is encouraging. ILLIT's debut song 'Magnetic' also appeared on this chart before breaking into the Hot 100.
'NOT CUTE ANYMORE' previously stood out on several global charts. It has appeared for four weeks on Billboard's Global 200 and Global (Excluding U.S.), which rank songs by aggregating streaming and sales from more than 200 countries and territories worldwide, and it reached No. 4 on the World Digital Song Sales chart.
On global audio and music streaming platform Spotify, after debuting at No. 1 in the U.S. and No. 2 globally on the Top Song Debut chart in its first week (tracking period Nov. 28–Nov. 30), it has continued to gain popularity and remained a fixture on the weekly Top Song Global chart for a month (tracking period Dec. 19–Dec. 25).
Characterized by a trendy yet oddly addictive melody, 'NOT CUTE ANYMORE' spread by word of mouth as an insertion song for short-form challenges that have gone viral like a meme among teenagers and people in their 20s worldwide. In fact, the song reached No. 2 on YouTube's Daily Shorts trending songs chart in the U.S., U.K., Canada and Australia (Dec. 29). It has held the top spot on YouTube's daily shorts trending songs chart in Korea and secured top 10 positions on charts in Mexico, Germany, Brazil, France and Japan.
It is also showing staying power on domestic music charts. The song entered Melon's Top 100 at release and rose to No. 17 (Dec. 29), eyeing the top ranks. Although more than a month has passed since its release, expectations are growing for an unusual reverse climb as its rank rises over time.
[Photo] Provided by Belift Lab Inc.
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