"donation for cashero", "Take my money!". Overseas fans are holding up cash from around the world and shouting a donation that's not a donation for Cashero's Lee Jun-ho. The stingy "my money, my strength" hero is exciting global fans.
Recently, the Netflix original series "Cashero" has been resonating with global fans. According to Netflix, "Cashero" has recorded 3.8 million view counts (the value obtained by dividing viewing time by the work's total running time) since it was released on the 26th. That is the second-highest figure among non-English global top 10 series over the same period.
In particular, "Cashero" made the top 10 list in a total of 37 countries across diverse continents from Asia to South America, including Brazil, Indonesia, Singapore, Thailand and Saudi Arabia, not only in Korea. Those countries are basically ones with strong interest in Korean content, but among them interest in "Cashero" appears to be particularly hot.
Thanks to that, a cheerful challenge has formed among overseas fans. In the drama, the title role Sang-woong (played by Lee Jun-ho) can exert superpowers proportional to the amount of cash he holds in his hand. Overseas fans, watching "Cashero," are posting verification photos showing the bills and coins of the currencies they use held up in front of Sang-woong. The spontaneous photo challenge spreading among fans with hashtags such as "donation for sangwoong (a donation for Sang-woong)" and "cashero (English title of Cashero)" naturally brings smiles.
At the center of this popularity is Lee Jun-ho, who plays the lead role Sang-woong. Fundamentally, Lee Jun-ho is a popular idol as a member of 2PM and an actor. Moreover, he has received strong love for each of his recent dramas, including The Red Sleeve, King the Land and Typhoon Family. As those works are widely known to overseas fans, his popularity through the Netflix original series "Cashero" seems to have found even more momentum.
Of course, Lee Jun-ho's charm isn't the only factor. "Cashero" is basically a slice-of-life superhero story about a married man and civil servant named Sang-woong, who is struggling with wedding funds and house prices, who obtains a superpower that grows stronger the more money he holds in his hand. As a result, viewers want to take out money for him, to the extent that despite being a superpowered person, Sang-woong lives with "poverty."
Because he is poor yet a kind neighbor with superpowers, he is a small-citizen Korean-style hero reminiscent of Spider-Man. The capitalist realism of "my money, my strength" adds to the familiarity. The birth of a relatable superpowered character that makes you want to say, "Please take my money and beat them all." It remains to be seen how far interest in Cashero's Lee Jun-ho will resonate on Netflix through the year-end and New Year period.
[Photo] Provided by Netflix, source: SNS.
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