Avatar: The Fire and the Fury, which reached 4 million viewers in the shortest time among 2025 releases and continued its overwhelming box office phenomenon with ticket reservation rates exceeding 50% even in its third week, released a "making of The Fire and The Fury" video that documents the production process of the Avatar universe painstakingly completed by the world's top production team.
The released "making of The Fire and the Fury" video captures how director James Cameron and a distinguished production team who spent years building the Avatar universe expanded and realized the world of Avatar in greater detail, drawing attention.
In particular, James Cameron's team designed every element in the film not as a simple background but as a device that composes a complete world, showing how Pandora was completed within a densely woven setting. Director James Cameron said, "I enjoyed the work of painstakingly realizing the Avatar series' universe," and production designer Dylan Cole, who has collaborated with him for 16 years since the start of Avatar, added, "Building an intelligent, systematic culture requires the utmost attention to detail. It was an enormous challenge to design everything from clothing and hair ornaments to weapons," revealing that the world in this work was meticulously constructed from the design stage.
He went on to say that the new tribes encountered through Avatar: The Fire and the Fury were born after long deliberation. Costume designer Deborah L. Scott described the "ash tribe" as "visually distinct. They have many scars and piercings and are a people who do not reject pain," explaining the behind-the-scenes of creating visuals that reflect harsh environments and values.
Regarding the "wind merchants," they said, "Under the setting of nomads who live by wandering, we reflected cloud patterns scattered by the wind in the costume decorations," noting that the introduction of new tribes was not merely an appearance but fully projected their values and ways of life to increase the depth of the characters. Behind-the-scenes footage was also released showing that the deck of the gondola they ride was built as a huge practical set, confirming James Cameron's trademark production method of building the world from real spaces rather than relying on CG.
This production approach carried over directly into the actors' performances. Zoe Saldana, who plays "Neytiri," said, "Actors performed with real tools and weapons. Everything necessary to transform into the Na'vi was actually in place," conveying that the filming site itself was Pandora, and director James Cameron also said, "Our biggest goal was to capture the actors' performances as they were," emphasizing that every production choice was made to maximize immersion on screen. He added, "What drives me is delivering a wonder that can be experienced only in theaters," making clear that Avatar: The Fire and the Fury is a film meant to be experienced in theaters.
Avatar: The Fire and the Fury is the third installment in the Avatar series, which drew global box office success with 13.62 million domestic viewers, and tells a story of an even greater crisis unfolding on a Pandora covered in fire and ash after the death of "Neteyam," the first son of "Jake" and "Neytiri," when the Ash Tribe led by "Baran" appears before the grieving Sully family. It has emerged as a must-see film in theaters at the end of this year.