SM Entertainment (hereafter SM, CEO: Jang Cheol-hyeok, Tak Young-joon) and Korea University Medical Center announced they signed a memorandum of understanding (MOU) to pursue social value realization and sustainable management.
On the 29th, SM held a signing ceremony with Korea University Medical Center at SM headquarters in Seongsu-dong, Seoul, and Tak Young-joon, co-CEO of SM, and Yoon Eul-sik, vice president for medical affairs and medical center director of Korea University, attended the event.
The agreement was promoted to activate cooperation and regular exchanges centered on ESG management and social contribution based on the expertise and infrastructure each company possesses. Through this, they plan to seek joint cooperation opportunities leveraging each other's strengths and to gradually implement practical cooperative tasks to fulfill social responsibilities.
Specifically, they will continue cooperation in various areas, including ▲ joint cooperation for ESG management ▲ mutual use of ESG management strategies owned by each institution and sharing of human and material infrastructure ▲ joint promotion of social contribution activities.
Tak Young-joon, co-CEO of SM Entertainment, said, "Through SM's social contribution brand SMile, we have worked to create a future where people can smile through music and culture," and added, "I hope this agreement with Korea University Medical Center will help realize better social value." Yoon Eul-sik, vice president for medical affairs and medical center director of Korea University, said, "This agreement is a new attempt for different fields of medicine and culture to cooperate under the common value of ESG. We will continuously explore various cooperation models that can create positive change in society by combining the capabilities of Korea University Hospital and SM."
Meanwhile, SM Entertainment continues to support local communities and culture and the arts centered on its social contribution brand "SMile," including regular publication of ESG reports, and is working to fulfill the social responsibility of the K-pop industry through activities for a sustainable future such as disaster and calamity recovery and the expansion of "Gwangya Forest."
[Photo] SM Entertainment
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