BTS held on to the top spot in singer brand reputation while singer Lim Young-woong followed.
On the 27th, the Korea Enterprise Reputation Research Institute said that its big data analysis of singer brand reputation for Dec. 2025 showed BTS at No. 1, Lim Young-woong at No. 2 and IVE at No. 3.
The Korea Enterprise Reputation Research Institute analyzed 108,476,322 pieces of singer brand big data from Nov. 27 through today (the 27th) to assess consumers' brand participation, media, communication and community. Compared with 128,963,307 pieces of singer brand big data in Nov., it decreased by 15.89%.
The singer brand reputation index is a metric derived by extracting singer brand big data for artists releasing music loved by consumers and performing consumer behavior analysis, classifying results into participation value, communication value, media value and community value, and applying positive-negative ratio analysis and reputation analysis algorithms. Brand reputation analysis can reveal who, where, how, how much and why people are talking about a brand.
The top 30 singer brand reputations for Dec. 2025 were analyzed in the following order: BTS, Lim Young-woong, IVE, Hwasa, Blackpink, Stray Kids, SEVENTEEN, Kim Yong Bin, Park Ji-hyun, EXO, Le Chanwon, ILLIT, LE SSERAFIM, Big Bang, TWICE, Park Seo-jin, aespa, BABYMONSTER, Youngtak, HANRORO, BOYNEXTDOOR, Park Jin-Young, Cortis, TWS, KiiiKiii, Hearts2Hearts, Jang Yoon Jeong, Jo Jazz, Red Velvet and NMIXX.
BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded the No. 1 singer brand with a participation index of 242,916, a media index of 1,087,085, a communication index of 1,925,872 and a community index of 3,553,348, resulting in a brand reputation index of 6,809,220. Compared with the brand reputation index of 10,202,812 in Nov., it fell 33.26%.
In second place, Lim Young-woong's brand had a participation index of 954,713, a media index of 1,850,551, a communication index of 1,282,405 and a community index of 1,967,432, resulting in a brand reputation index of 6,055,100. Compared with the brand reputation index of 6,765,253 in Nov., it fell 10.50%.
In third place, IVE (Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Leeseo) had a participation index of 219,404, a media index of 1,040,833, a communication index of 1,750,752 and a community index of 2,280,105, resulting in a brand reputation index of 5,291,094. Compared with the brand reputation index of 5,159,897 in Nov., it rose 2.54%.
In fourth place, Hwasa's brand had a participation index of 537,504, a media index of 974,140, a communication index of 994,605 and a community index of 1,011,178, resulting in a brand reputation index of 3,517,427. Compared with the brand reputation index of 892,103 in Nov., it rose 294.28%.
In fifth place, Blackpink (Jisoo, Jennie, Rosé, Lisa) had a participation index of 211,821, a media index of 798,238, a communication index of 1,088,168 and a community index of 1,161,902, resulting in a brand reputation index of 3,260,128. Compared with the brand reputation index of 6,864,541 in Nov., it fell 52.51%.
Regarding this, Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, said the big data analysis of singer brand reputation for Dec. 2025 showed BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) at No. 1. Analyzing the singer brand category, compared with 128,963,307 pieces of singer brand big data in Nov., it decreased by 15.89%. In detailed analysis, brand consumption fell 5.54%, brand issues fell 4.56%, brand communication fell 19.03% and brand diffusion fell 25.56%, he noted.
He added, "As expectations for full-group activities grow, the BTS brand ranked No. 1, and the Lim Young-woong brand, which spends year-end with its fandom community, ranked No. 2. The IVE brand, which has grown into a lucky icon, ranked No. 3. Hwasa's brand, which achieved a perfect all-kill with her songs, ranked No. 4, and the Blackpink brand, which keeps making uninterrupted history, ranked No. 5."
The Dec. 2025 singer brand reputation survey was based on brand big data analysis of BTS, Lim Young-woong, IVE, Hwasa, Blackpink, Stray Kids, SEVENTEEN, Kim Yong Bin, Park Ji-hyun, EXO, Le Chanwon, ILLIT, LE SSERAFIM, Big Bang, TWICE, Park Seo-jin, aespa, BABYMONSTER, Youngtak, HANRORO, BOYNEXTDOOR, Park Jin-Young, Cortis, TWS, KiiiKiii, Hearts2Hearts, Jang Yoon Jeong, Jo Jazz, Red Velvet, NMIXX, Baekhyun, Roy Kim, IU, DAY6, Vibe, Cho Yong-pil, Oh My Girl, Kim Junsu, Joy, Son Tae Jin, WOODZ, Jeong Dong-won, Song Gain, VV, (G)I-DLE, Taeyeon, Jannabi, Jang Min Ho, Davichi, Lee Young-ji, Woody, Kang Daniel, RIIZE, Kyuhyun, Baek Z Young, fromis_9, Lee Chang-seop, Na Hoon-a, Zico, Choi Yuri, Car, the garden, Lee Soo, Park Jay-bum, Psy, Jung Seung-hwan, Younha, Yerin Baek, Paul Kim, Lee Seung-yoon, Heize, Kim Hee-jae, Lee Chanhyuk, Tei, Chung Ha, Park Hyo-shin, QWER, Lee Mujin, Fifty Fifty, Alpha Drive One, Son Bin Ah, Sung Si Kyung, Sunmi, Kang Moon-kyung, Hwanhee, NCT, Epik High, Lee Hong-gi, noul, Song Min-ho, STAYC, Jeong Eun-ji, Yena, Crush, Lee Chaeyeon, Akdong Musician, SG Wannabe, December and Kwon Jin Ah from Nov. 27, 2025 through Dec. 27, 2025.
[Photo] OSEN DB, provided by BigHit Music and the Korea Enterprise Reputation Research Institute.
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