With cumulative attendance surpassing 3 million and being chosen as the No. 1 date movie and family film for the Christmas holiday that drew audiences to theaters, the film 'Avatar: The Fire and the Ash' has released a video titled "James Cameron's 3D philosophy," which contains James Cameron's 3D technical theory and is stimulating ticket demand for the 3D format.
The released video adds interest by containing James Cameron's 3D technical theory, which he has continuously researched to deliver a perfect viewing experience to audiences through the 3D format.
First, James Cameron explained the 3D technology symbolizing the 'Avatar' series, saying, "The 'Avatar' series realizes a three-dimensional world using 3D computing tools." He went on to say that the 'Avatar' series implemented the mysterious and ecstatic visuals with an even more vivid sense of depth through stereoscopic 3D filming techniques.
He described 3D technology, saying, "Ultimately, you must reproduce exactly what the eyes do and also reproduce what the brain does in order to render 3D images on the screen so the audience can watch comfortably," and explained that he never hesitated to constantly research and develop technology to offer audiences the optimal viewing experience.
Also, having worked on 3D for 25 years, James Cameron expressed confidence, saying, "I know what makes great 3D," and said that through the differentiated technology applied to the 'Avatar' series, he was able to naturally immerse audiences. He said, "3D must be easy on the eyes. For this, finding the balance point is important," and explained that the goal was to achieve an appropriate harmony so 3D would not feel like an exaggerated effect and audiences could fully immerse themselves in the world. Finally, he urged audiences to experience it in theaters, saying, "If it's a 3D story, one night isn't enough, but this is my way and my philosophy." 'Avatar: The Fire and the Ash' viewers who watched the film in 3D praised the cinematic experience intended by James Cameron, saying, "Honestly, it's so beautiful… highly recommend 3D" (X_ST***), "Watch Avatar in 3D" (X_IU***), "I saw it in IMAX 3D and it was worth the ticket price" (X_AL***), "Not even a bit dizzy and all I want is to keep feeling the 3D.." (X_ZK***), "This Avatar felt like 3D is not an option but an essential experience" (X_SM***), stimulating ticket demand for the 3D format. Leading the box office overwhelmingly at No. 1, 'Avatar: The Fire and the Ash' is the third work in the 'Avatar' series, which drew global success by attracting 13.62 million viewers in Korea, and tells a larger-scale crisis unfolding on Pandora covered in fire and ash after the death of Jake and Neytiri's first son, Neteiyam, when the Ash tribe led by Barang appears before the Sully family, who fell into sorrow. It is currently creating a box-office sensation as a must-see film in theaters at the end of this year.
[Photo] Walt Disney Company Korea
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