'Taxi Driver 3' continues its unprecedented box-office storm both domestically and abroad, and with Christmas approaching, behind-the-scenes on-set cuts of the "rainbow family" Lee Je-hoon, Kim Eui-sung, Pyo Ye-jin, Jang Hyuk-jin and Bae Yu Ram have been released, drawing attention.
SBS Friday-Saturday drama Taxi Driver 3 (written by Oh Sang-ho, directed by Kang Bo-seung, produced by Studio S, Group Eight, BN Entertainment) is a private revenge service in which the taxi company Rainbow Transportation and taxi driver Kim Do-gi complete revenge on behalf of wronged victims. In episodes 9-10, Kim Do-gi (Lee Je-hoon) and the "rainbow heroes" thoroughly punish villain Kang Ju-ri (Jang Nara) and her connections, who exploited the dreams of K-pop idol trainees through unfair contracts and forced sexual bribery, delivering another satisfying catharsis. As of episode 10, which recently aired, Taxi Driver 3 recorded a peak rating of 15.4% and a metropolitan area rating of 12.5%, ranking first in its time slot and first among mini-series broadcast on Saturday. In addition, the 20-49 rating peaked at 4.4% and averaged 3.7%, ranking first among all programs aired that week and proving Taxi Driver 3's irreplaceable presence. (Nielsen Korea)
Along with this, Taxi Driver 3 proudly ranked first in Gallup Korea's "Broadcasting and video programs Koreans like - Dec. 2025" released on the 23rd, firmly establishing itself as a successful example of a seasonal drama. Furthermore, in Good Data Corporation's FUNdex popularity rankings for the third week of December (Dec. 15–Dec. 21), it not only grabbed first place in the TV category, drama-nondrama combined, for five consecutive weeks, but the TV-OTT integrated cast popularity rankings placed lead actor Lee Je-hoon and the latest episode's villain Jang Nara at first and second respectively, proving overwhelming buzz.
This popularity has stood out not only domestically but also overseas. According to Asia's largest regional OTT platform Viu, Taxi Driver 3 has maintained first place across all genres in Southeast Asia and the Middle East GCC region since its release, proving overwhelming popularity. It also ranked first in Asian content on Japan NTT docomo's OTT platform Lemino, first overall on Taiwan's local OTT platform friDay Video, first in the Korean drama category on Vietnam's largest OTT service Galaxy Play, and secured overall top 2 and 3 on Vietnamese OTT platforms VieON and TV360 respectively, demonstrating solid global strength.
Meanwhile, the Taxi Driver 3 team responded to the intense popularity by releasing on-set behind-the-scenes stills of Lee Je-hoon (as Kim Do-gi), Kim Eui-sung (as Representative Jang), Pyo Ye-jin (as Go Eun), Jang Hyuk-jin (as Senior Officer Choi) and Bae Yu Ram (as Senior Officer Park), drawing attention. The released stills capture the faces of the warm "rainbow five." First, the departure preparations of Lee Je-hoon and Kim Eui-sung, the central axis of Taxi Driver, stand out. The two-shot of the pair smiling familiarly at the camera showcases their enduring strong chemistry. Meanwhile, Pyo Ye-jin, who ranks first in the show's hierarchy but cannot hide her cute maknae charm, strikes an adorable pose, followed by playful scenes of the "senior officers" Jang Hyuk-jin and Bae Yu Ram, conveying the set's cheerful energy. At the same time, the members of the "rainbow heroes," who can't stop laughing when together, reveal chemistry that has become even stronger over the seasons.
In upcoming episodes, Do-gi and the "rainbow heroes" travel to the suspicious island of "Samheungdo," unfolding a blockbuster story that heightens interest. Adding a new layer of tension, genre master Kim Sungkyu (as writer Ko) is set to join as a villain, raising curiosity about what shocking incident awaits in the next broadcast. As a result, expectations for Taxi Driver 3's relentless cathartic drive in the latter half are soaring.
SBS Friday-Saturday drama Taxi Driver 3 will air episode 11 at 9:50 p.m. on the 26th.
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