The group IVE is continuing its partnership with Papa John's for a fourth consecutive year.
Premium pizza brand Papa John's released a teaser for IVE's new TV commercial on the 23rd and announced the news of a four-year contract renewal.
IVE has served as Papa John's exclusive model since 2023. Papa John's said it decided to select them as exclusive models for four consecutive years after seeing positive effects such as enhanced brand image and increased familiarity through IVE's lively and healthy energy.
IVE and Papa John's plan to strengthen their long-term partnership through this contract renewal and actively carry out various campaigns to enhance brand value and expand customer communication.
The teaser, released simultaneously on Papa John's website and its official YouTube, Instagram and X accounts, is a prelude to the start of Papa John's 2026 CF campaign and has received enthusiastic responses from global fans and consumers. It announced that IVE will serve as exclusive models for a fourth consecutive year while raising anticipation for the full CF with a new concept to be released soon.
The new CF is presented as a cinematic series that depicts six best pizzas in six American genres with IVE, based on Papa John's unique identity as an "American premium pizza." The full CF is scheduled to be released on Jan. 1, 2026, the first day of the new year.
A brand representative said, "IVE has effectively conveyed the brand image Papa John's pursues over the past three years and continued to create positive synergy," and added, "Starting with the visually stunning New Year TV CF, we plan to continuously present various branded contents and provide broad brand experiences through diverse promotions."
Meanwhile, IVE is regarded as the top choice for advertising and has appeared in various commercials. Last month they opened the spectacular curtain for their second world tour, SHOW WHAT I AM, at the KSPO Dome in Seoul. They are slated to appear at Kyocera Dome Osaka in April 2026 and will continue their world tour across Asia, Europe, the Americas and Oceania to communicate with fans worldwide.
[Photo] Provided by Papa John's
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