asset 150 billion won, Gangnam Station's living legend Park Jae-woo reveals the secret of his big hit that earned "monthly net profit of 80 million won" during the IMF era.
Today (24) at 9:55 p.m. on EBS' Seo Jang-hoon's Neighboring Millionaire' (hereinafter 'Neighboring Millionaire'), the episode on Park Jae-woo, the protagonist who led dining trends in the Gangnam Station eating alley for 30 years, will be broadcast. Park Jae-woo was a figure who, at the height of his career, simultaneously operated as many as 24 stores and was called "a big player in the Gangnam Station commercial district." Pasta, family restaurants, semi-French, hof restaurants, squid·octopus specialty restaurants and so on — the phrase "there is no menu he hasn't done at Gangnam Station" is no exaggeration; he has always been one step ahead, constantly introducing new menus and concepts. He currently operates seven stores around Gangnam Station and at the same time leads a craft beer brewery in Gunpo with his son, continuing his new challenges.
Now called a "legend of the food service industry," he did not start out cooking. After graduating from the electronics department in college and joining a trading company, he worked for nine years as a Los Angeles resident representative, and at 36 he boldly handed in his resignation and jumped into entrepreneurship. His first venture was opening a pasta shop in Gangnam Station in 1997. During the IMF foreign exchange crisis, when everyone was struggling, Park Jae-woo produced the incredible result of "monthly net profit of 80 million won." The family restaurant he later opened recorded monthly sales of 400 million won and net profit of 200 million won, hitting consecutive home runs. Recalling those days, Park Jae-woo's wife said, "I was afraid to carry bundles of cash at night, so I disguised them in black plastic bags." Hearing this, Seo Jang-hoon said, "That's the kind of story you would see in a real drama," expressing admiration. On 'Neighboring Millionaire,' Park Jae-woo's reasons for giving up a stable job to choose business, the business philosophy and success formula that captured the Gangnam Station commercial district even during a recession, will be revealed in detail.
Meanwhile, in this episode, Park Jae-woo's "autumn foliage viewpoint" mansion, which embraces Umyeonsan like a garden, is revealed for the first time, attracting attention. But another surprising story is hidden in this house. It is revealed that top star actress Shim Eun-ha once lived in this house and that Park Jae-woo was her landlord, causing a stir on site. He also reveals the behind-the-scenes story that, following Shim Eun-ha's tip, he decided on a major renovation costing tens of millions of won, adding an unexpected layer of interest. The tumultuous success story of restaurateur Park Jae-woo — the insight to read opportunities in the heart of the IMF, the sense that pierced the Gangnam Station commercial district, and the still-unstopped spirit of challenge — can be seen on Wednesday, Dec. 24 at 9:55 p.m. on EBS' Seo Jang-hoon's Neighboring Millionaire.
[photo] provided by EBS
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