Heavenly, a BL·romance drama platform, is moving to secure new content focused on female consumers.
Heavenly signed a collaboration on romance content centered on female consumers with Kyobo Romance (hereinafter "Kyobo Romance"), Kyobo eBook's service. This collaboration, centered on "the experiences of women who know romance well," seeks to explore the expansion potential of romance IP through a structure that connects publishing, video and platforms, and aims to provide a three-dimensional content experience by combining the strengths of each brand.
Heavenly is an OTT platform that provides an immersive drama experience focusing on emotional narrative and character relationships, centered on the BL·romance genre. In particular, it is loved as a differentiated content platform that professionally showcases the BL (Boys Love) genre, considered the essence of romance for women, and offers content experiences and fandom-centered communication based on female consumer tastes.
Kyobo Romance leads the romance publishing market based on a broad IP curation covering domestic and international romance novels, web novels and webtoons. Based on long-accumulated reader data and trust, it secures planning capability that quickly reflects changes in female readers' tastes and genre trends and a stable fan base.
With two brands that best understand romance for female consumers coming together, this collaboration is expected to inject new vitality into the content market.
Heavenly said it will "start with collaboration with Kyobo Romance to create a romance ecosystem that expands beyond a single format and adapts to the daily lives and emotions of female consumers."
[Photo] Heavenly
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