Actor Choi Bo-min is expanding his presence across Southeast Asia.
Choi Bo-min has been active in several Southeast Asian countries and is drawing attention as the "next-generation youthful K-star." Fandoms centered in the Philippines, Indonesia and Malaysia have recently shown explosive growth on social media and TikTok, proving his potential in the global market.
In particular, Choi Bo-min's refreshing and warm image, natural boyish charm and emotional acting tone align precisely with trends favored by Millennials and Gen Z in Southeast Asia, generating strong responses. Locally, he has been evaluated as one of Korea's fastest-growing young actors.
This popularity is even more evident on online platforms. Choi Bo-min's various short videos and content have steadily spread mainly on TikTok and Instagram Reels, expanding his fandom across languages and borders at a rapid pace.
His acting activities have also played an important role in raising his recognition across Southeast Asia. Through the Philippine drama Beauty Empire released this year, Choi Bo-min secured a broader local fan base, and as a result has been naturally recognized as a "next-generation Hallyu actor." Riding this momentum, Choi Bo-min is concentrating on preparing his next work scheduled for release next year.
Love calls have continued in the advertising and brand market as well. In June, Choi Bo-min was chosen as the model for a cosmetic brand that is very popular with the Philippines' 10-to-20 age group, attracting attention, and his favorable image and the fandom expanded through social media raise expectations for various global advertising and content collaborations in the future.
Moreover, on the 14th Choi Bo-min was officially appointed as a new tourism ambassador to Korea by the Tourism Promotions Board of the Philippines (TPB), an agency under the Philippine Department of Tourism. Immediately after his appointment, he started with a golf round at Beverly Place Golf Club in Clark, Pampanga, participated in the PUMA Clark half marathon and completed a 5km run with local fans, among other activities.
This strategic move to strengthen tourism exchanges between Korea and the Philippines and to raise Koreans' interest in visiting the Philippines once again proved Choi Bo-min's hot popularity as a global actor beyond K-pop's representative idols. He will continue to participate in tours of tourist sites, digital campaigns and various promotional events to widely showcase the Philippines' many attractions, including beaches and urban tourist spots, wellness resorts and cultural landmarks.
Choi Bo-min's relentless march, rapidly expanding mainly across Southeast Asia, signals a leap from mere overseas popularity to becoming a "global youthful K-star."
Meanwhile, Choi Bo-min will hold a solo fan meeting in Japan in 2026 titled My blue, Bomin and meet local fans. The performance will be held Jan. 24 at Doita Hall in Doita Women's Junior College in Tokyo, where through various talks and events he will get close to fans, interact with them and provide a special time.
[Photo] Luke Media
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