Lee Seung-eun, Vice Administrator of the National Museum of Korea (NMK), publicly shared her thoughts on the aftermath of NVIDIA CEO Jensen Huang's "request for goods."
Dec. 23 in the afternoon, the "Netflix Insight" event was held at Anderson in Seongsu, Seoul.
At the event, external experts including Yoo Hyun-joon, professor at Hongik University; Kim Sook-young, professor at the University of California, Los Angeles; Lee Seung-eun, overseas business vice administrator of the product distribution strategy team at National Museum Foundation of Korea (NMF); Lee Sang-yoon, Hallyu PM at KOTRA; and Kim Tae-hoon, pop columnist, participated and analyzed the powerful influence K-content has had on the consumption habits and lifestyles of Millennials and Gen Z worldwide, and focused discussion on the changes in the global cultural landscape brought by K-content.
Ahead of the 2025 APEC leaders' summit held in Gyeongju, NVIDIA CEO Jensen Huang, Samsung Electronics Chairman Lee Jae-yong, and Hyundai Motor Chairman Chung Eui-sun met for a chicken-and-beer gathering that attracted attention. In particular, it was reported that before the gathering Jensen Huang asked Chairman Lee Jae-yong for NMK goods (muzes), drawing interest.
"There is an anecdote that Jensen Huang asked Chairman Lee Jae-yong for muzes," Lee Seung-eun, Vice Administrator, said. "I cannot verify the truth of what happened between the two, but the fact that an anecdote emerged itself means 'they want that content, it is worth gifting.' I think a kind of brand value has been created," she said, adding, "What people on the ground fear most at this point is 'when will Hallyu fade?' So the most important factor for Korean culture to continue being loved is 'why must it be Korea?' It needs to be supplied steadily."
She continued, "For wide dissemination, a kind of distribution structure is necessary. For example, something like Netflix," and added, "I think that if this happens, Korean culture can continue to be loved. For consumer goods like ours, no matter how much we argue 'why it must be Korea,' if quality, delivery and service are not satisfactory, consumers will turn away. We must satisfy global standard consumers. We must maintain quality."
[Photo] Netflix
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