Group IVE member Lee Seo has become the new model for National Geographic Apparel.
Fashion brand National Geographic Apparel announced on the 22nd that it released the new semester campaign pictorial with Lee Seo and revealed her selection as a model.
The brand cited Lee Seo's sophisticated aura, distinct individuality and influence as a representative of global Gen Z as reasons for her selection. In particular, they explained that Lee Seo's uniquely positive image, which evokes "new beginnings·growth·challenge," matches the confidence and spirit of challenge of Gen Z preparing for the new semester.
Titled "School in Style," this campaign features visual expressions of the various future possibilities and dreams students hold. The new model Lee Seo personally portrays four future career hopes—teacher, CEO, athlete and creator—and distinctively showcases the practical yet stylish styling suggested by the brand.
A brand representative said, "Through Lee Seo, who has a global fandom and has emerged as an iconic figure of Gen Z, we plan to raise awareness and gradually expand preference for National Geographic Apparel among people in their teens and 20s," adding, "We will continue to strengthen communication with Gen Z by presenting various content and products with Lee Seo."
More of Lee Seo's pictorials can be seen on National Geographic's official online mall N Station Mall and its official social media channels.
Meanwhile, IVE, the group Lee Seo belongs to, successfully wrapped up the Seoul performance of their second world tour, "Show What I Am," last month. The world tour will continue across Asia, Europe and the Americas, including a performance at Kyocera Dome Osaka in Japan in April 2026, allowing them to connect with fans worldwide.
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