JYP Entertainment (hereinafter JYP) supports medical expenses for sick children and brings warm year-end cheer through the "EDM Giving Project" carried out with fans.
JYP ran the public interest project "EDM Giving Project" from April through November this year. It was a project to donate fans' contributions collected in JYP EDM booths and Happybean EDM piggy banks operated at domestic concerts by JYP artists to year-end medical expenses for sick children, and it was carried out with the aim of creating a space for artists and fans at concert venues to share their hearts so that the performances could be remembered warmly and meaningfully.
The project was carried out in collaboration with the public interest platform Naver Happybean, social enterprises Soif and OtisTa, and the social venture Mindeullemaeum. Fans donated directly to the EDM piggy banks through Naver Happybean and, upon visiting the concert booths and verifying their visit, received EDM special rewards such as stickers, compact mirrors, bookmarks and calendars jointly produced by the artists and collaborating corporations. Online, participation was encouraged with various rewards, including artist-signed CDs provided by lottery.
The "EDM Giving Project," which began at the end of April, reached fans at several domestic concerts held this year by JYP artists. From Xdinary Heroes' world tour
The "EDM Giving Project," which about 18,439 people participated in over roughly seven months, achieved a total fundraising amount of 45,214,400 won. Fans who joined the sponsorship conveyed their sincerity on the Happybean online donation page with messages such as "I hope the sick children regain their health and live happy and enjoyable lives," "Please share good music and hearts with more children," and "I pray and cheer with JYP artists for the sick children to recover quickly." The project donations will be used to support medical expenses for vulnerable sick children in Thailand through the international relief and development NGO World Vision.
Since 2019, JYP has carried out a range of projects through systematic CSR activities under the catchphrase "EDM (Every Dream Matters! : every dream in the world is precious)." It conveys positive influence through initiatives such as the "EDM medical expense support project" for domestic and foreign sick children facing economic hardship, "Love Earth," which cultivates the soil of dreams so future generations can live healthily, and the "EDM Giving Project," where artists and fans share goodwill.
[Photo] JYP Entertainment
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