NEWBEAT successfully completed activities in China.
The group NEWBEAT (Park Min-seok·Hong Min-seong·Jeon Yeo-yeo-jeong·Choi Seo-hyun·Kim Tae-yang·Jo Yun-hoo·Kim Ri-woo) successfully concluded a weeklong China schedule held from the 10th to the 17th.
This activity served as a signal marking the start of a full-scale local push after signing a management contract with Modern Sky, China's largest original music corporation, and drew a strong response from the day of arrival. A large number of fans who came to greet NEWBEAT gathered at Shanghai airport, which caused the group's name to trend on Weibo, China's largest social network service, in real time.
First, NEWBEAT held their first showcase, The First Beat, in Shanghai on the 14th and met local fans. On that stage, the members premiered the performance video of the Chinese version of the previously released digital single Cappuccino and moved local fans by communicating in fluent Chinese. They also offered various attractions, such as releasing a choreography video for the double-title track Look So Good from their mini first album.
Various offline events also drew attention. The "one-day manager" event in collaboration with a well-known Shanghai cafe brand drew crowds beyond expectations, demonstrating NEWBEAT's explosive popularity. Afterward, NEWBEAT shuttled between Beijing and Shanghai to finish recording a new Chinese song and worked to increase media exposure on the continent through interviews with major outlets such as Weibo Hallyu and Sohu.com. Local communities praised their efforts, saying "their attitude toward entering China is sincere."
Riding this momentum, NEWBEAT will begin various activities in China. They will appear on the online and offline covers of K!ND, a fashion culture magazine most watched by China's new generation, and will continue releasing new songs and showing an unabated forward march.
Earlier, NEWBEAT achieved meaningful results on global charts with their mini first album LOUDER THAN EVER, released in November. In particular, "Look So Good" caused a comeback storm by sweeping six No. 1 positions on Amazon Music in the U.S., including International Best Sellers. In this way, NEWBEAT is strengthening global fan loyalty with an unstoppable campaign targeting North America and Asia simultaneously.
Meanwhile, NEWBEAT is scheduled to hold their first solo debut concert, Drop the NEWBEAT, at YES24 Wonderock Hall at 5 p.m. on Jan. 18, 2026.
[Photo] Provided by Beat Interactive
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