In an analysis of big data for girl group individual brand reputation for December 2025, 1st place was IVE's Jang Wonyoung, 2nd was Blackpink's Jennie, and 3rd was Blackpink's Rosé.
The Korea Corporate Reputation Research Institute extracted 103,382,679 pieces of brand big data for 730 individual girl group members from Nov. 21, 2025, to Dec. 21, 2025, to analyze big data for girl group individual brand reputation, and analyzed the brand reputation index using participation index, media index, communication index and community index created from consumer behavior analysis on individual girl group brands. Compared with 113,791,375 pieces of girl group individual brand big data in Nov., it decreased by 9.15%.
The brand reputation index is a metric created through brand big data analysis that found consumers' online habits have a large influence on brand consumption. Through analysis of girl group individual brand reputation, you can measure positive and negative evaluations of individual girl group brands, media interest, and consumers' interest and communication volume. The analysis of girl group individual brand reputation also included a brand value assessment analysis measuring brand influence.
The top 30 for girl group individual brand reputation in Dec. 2025 were IVE's Jang Wonyoung, Blackpink's Jennie, Blackpink's Rosé, Blackpink's Lisa, IVE's Ahn Yujin, Mamamoo's Hwasa, aespa's Winter, Blackpink's Jisoo, aespa's Karina, ILLIT's Wonhee, Red Velvet's Joy, NMIXX's Seolyun, IVE's Rei, IVE's Liz, Oh My Girl's Mimi, TWICE's Jihyo, Girls' Generation's YoonA, Red Velvet's Seulgi, aespa's Ningning, LE SSERAFIM's Kim Chaewon, TWICE's Nayeon, Red Velvet's Irene, IVE's Leeseo, IVE's Gaeul, Red Velvet's Wendy, Girls' Generation's Taeyeon, LE SSERAFIM's Heo Yunjin, aespa's Giselle, TWICE's Mina, TWICE's Dahyun.
IVE's Jang Wonyoung, who ranked first in individual girl group brand reputation, had a participation index of 1,600,912, a media index of 1,469,780, a communication index of 1,696,664 and a community index of 2,768,702, resulting in a brand reputation index of 7,536,058. Compared with the brand reputation index of 7,306,431 in Nov., it increased by 3.14%.
Blackpink's Jennie ranked 2nd with a participation index of 536,418, a media index of 543,726, a communication index of 2,514,076 and a community index of 3,616,861, resulting in a brand reputation index of 7,211,080. Compared with the brand reputation index of 7,120,297 in Nov., it increased by 1.27%.
Blackpink's Rosé ranked 3rd with a participation index of 402,235, a media index of 409,200, a communication index of 1,567,522 and a community index of 3,698,708, resulting in a brand reputation index of 6,077,665. Compared with the brand reputation index of 5,906,937 in Nov., it increased by 2.89%.
Blackpink's Lisa ranked 4th with a participation index of 271,858, a media index of 294,497, a communication index of 1,261,457 and a community index of 2,313,653, resulting in a brand reputation index of 4,141,465. Compared with the brand reputation index of 3,989,308 in Nov., it increased by 3.81%.
IVE's Ahn Yujin ranked 5th with a participation index of 578,643, a media index of 547,957, a communication index of 915,563 and a community index of 797,035, resulting in a brand reputation index of 2,839,198. Compared with the brand reputation index of 3,963,897 in Nov., it fell by 28.37%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said the big data analysis of girl group individual brand reputation for Dec. 2025 showed IVE's Jang Wonyoung ranked first. He noted that analyzing the girl group individual brand category showed a 9.15% decrease compared with 113,791,375 pieces of girl group individual brand big data in Nov. Detailed analysis showed brand consumption fell 9.82%, brand issues fell 10.07%, brand communication fell 8.07% and brand diffusion fell 9.53%.
He added that IVE's Jang Wonyoung, who ranked first in girl group individual brand reputation in Dec. 2025, showed high linkage analysis results for "lively," "attractive" and "chic," and keyword analysis showed high rankings for "XOXZ, The Christmas Song, MC." Positive-negative ratio analysis showed a positive ratio of 92.40%.
The top 100 individual girl group brands for Dec. 2025 were analyzed as IVE's Jang Wonyoung, Blackpink's Jennie, Blackpink's Rosé, Blackpink's Lisa, IVE's Ahn Yujin, Mamamoo's Hwasa, aespa's Winter, Blackpink's Jisoo, aespa's Karina, ILLIT's Wonhee, Red Velvet's Joy, NMIXX's Seolyun, IVE's Rei, IVE's Liz, Oh My Girl's Mimi, TWICE's Jihyo, Girls' Generation's YoonA, Red Velvet's Seulgi, aespa's Ningning, LE SSERAFIM's Kim Chaewon, TWICE's Nayeon, Red Velvet's Irene, IVE's Leeseo, IVE's Gaeul, Red Velvet's Wendy, Girls' Generation's Taeyeon, LE SSERAFIM's Heo Yunjin, aespa's Giselle, TWICE's Mina, TWICE's Dahyun, TWICE's Jeongyeon, TWICE's Sana, TWICE's Chaeyoung, ITZY's Yuna, Oh My Girl's YooA, ILLIT's Minju, LE SSERAFIM's Kazuha, LE SSERAFIM's Sakura, fromis_9's Lee Chaeyoung, Girls' Day's Minah, BABYMONSTER's Yevon, Oh My Girl's Hyojung, Oh My Girl's Arin, NMIXX's Lily, WJSN's Dayoung, BABYMONSTER's Asa, Girls' Day's Hyeri, Signature's Jiwon, BABYMONSTER's Rami, NMIXX's Haewon, Mamamoo's Solar, ITZY's Ryujin, fromis_9's Park Ji-won, NMIXX's Jiwoo, LE SSERAFIM's Hong Eun-chae, fromis_9's Baek Ji-heon, fromis_9's Song Ha-young, BABYMONSTER's Luka, Girls' Day's Yura, Apink's Park Chorong, ITZY's Chaeryeong, Oh My Girl's Seunghee, MIYAO's ANNA, Mamamoo's Moonbyul, BABYMONSTER's Ahyeon, Haatz's IAAN, ILLIT's YoonA, ILLIT's Moka, NMIXX's Bae, Haatz's Jiwoo, Mamamoo's Wheein, KISS OF LIFE's NATTY, fromis_9's Lee Nakyung, WJSN's Bona, ITZY's Yeji, Girls' Day's Sojin, BABYMONSTER's Lola, BABYMONSTER's Chiquita, ILLIT's Iroha, tripleS's Kim Chaeyeon, WJSN's Seola, WJSN's Subin, WJSN's Yeonjung, Yevin of Fifty Fifty, WJSN's Exy, WJSN's Dawon, Oh My Girl's Yubin, BABYMONSTER's Paritta, ITZY's Lia, KISS OF LIFE's Belle, Haatz's Yuha, f(x)'s Luna, KISS OF LIFE's Julie, Haatz's Stella, Haatz's Carmen, Haatz's Jueun, WEEEKLY's Shin Jiyoon, H1-KEY's Yel, Haatz's Aina, Haatz's Yeeun.
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