'MZ wannabe icon' IVE (IVE: Ahn Yujin·Gaeul·Rei·Jang Wonyoung·Liz·Lee Seo) once again reaffirmed its status as a representative K-pop girl group.
IVE attended the 2025 Melon Music Awards (MMA 2025) held at Gocheok Sky Dome in Guro District, Seoul, on the afternoon of the 20th and, taking home three trophies in total — 'Top 10', 'Best group' in the female institutional sector, and 'Millions Top 10' — proved both their unrivaled results and their popularity and influence.
Having achieved three consecutive hits with this year's mini album 3 'Rebel Heart', 'Attitude', and mini album 4 'XOXZ', IVE went beyond the team color of 'self-assurance' to deliver a deeper message of 'empathy' and 'solidarity', earning widespread public love. The honor of winning three awards at the 2025 MMA was not only a record of outstanding achievement but also once again confirmed the influence of the 'IVE syndrome' that has risen as a wannabe icon symbolizing K-pop.
IVE, through its agency Starship Entertainment, expressed overwhelming gratitude, saying, "We were able to receive these awards thanks to everyone who loved IVE's music throughout the year and to DIVE (the official fan club) who always stands by us." They continued, "This year we wanted to convey empathy and support through our music, and we are truly honored to receive such wonderful awards. We will continue to strive to be artists who deliver positive influence," adding, "Furthermore, we want to keep creating a beautiful future together with DIVE."
As much as the glory of the triple crown, the overwhelming stage production was also a hot topic. After highlights of past hit songs flowed, from their debut single 'Eleven' to 'Love Dive' and 'I Am', IVE appeared and announced a grand opening with a band-arranged performance of 'XOXZ'. Dressed in chic white outfits that instantly captured attention, they captivated the audience with a perfected performance that showcased synchronized group choreography. In the 'Attitude' stage, they overwhelmed Gocheok Dome with elegant performances using tiered staging, adding splendor to the year-end awards show.
Especially, with the intro of 'Rebel Heart' featuring prominent string instrument melodies that reversed the atmosphere, IVE raised the venue's energy to its peak with their characteristic confident aura and intense band sound. Their performance, executed as they moved to the center of the stage in precise formation, proved why they were selected as 'Best group' and in the 'Millions Top 10', leaving a deep impression.
Meanwhile, IVE will continue meeting fans through various stages for the year-end season and plans to make the end of 2025 even more meaningful.
[Photo] '2025 Melon Music Awards (MMA 2025)' screen capture, Starship Entertainment
[OSEN]