Mnet M2's flagship content MOVE TO PERFORMANCE (무브투퍼포먼스) won four global awards.
According to Mnet digital studio M2, MOVE TO PERFORMANCE was selected as a winner at four awards in 2025: NY Digital Awards, VIDDY Awards, MUSE Creative Awards and NYX Awards, proving its international content competitiveness.
MOVE TO PERFORMANCE expands the framework of existing dance content and presents high-quality performances with unique direction based on the concept of each song. Through direction tailored to each group's characteristics and the song's mood, it highlights not only the performance's inherent power but also the artists' appeal more vividly, asserting a clear presence.
The awarded NY Digital Awards is an emerging digital innovation-focused awards organized by IAA (International Awards Associates), and MOVE TO PERFORMANCE was selected as the Gold Winner in the Music Video institutional sector, achieving the feat of listing M2 as a top agency.
Also, the VIDDY AWARDS is an international video awards organized by AMCP (Association of Marketing and Communication Professionals) and is one of the largest awards in film and video fields, with entries from more than 135 countries each year since 1995. MOVE TO PERFORMANCE also won the highest honors at IAA's MUSE Creative Awards and NYX Awards, receiving Platinum and Grand Winner respectively for works spanning advertising to digital media.
Launched this year, MOVE TO PERFORMANCE rapidly rose as M2's signature performance content thanks to appearances by popular idol groups such as LE SSERAFIM, Hearts2Hearts and CORTIS. In particular, LE SSERAFIM's Come Over recorded the highest number of views for the content with the synergy of a delightful retro-style performance and witty direction, and it is evaluated as having strongly imprinted MOVE TO PERFORMANCE on K-POP fans. With this award, MOVE TO PERFORMANCE has been recognized for its competitiveness in the global market and has established itself as a core IP of M2. To commemorate this, 2025 MOVE TO PERFORMANCE TOP 7 will be released tonight (19th) at 9 p.m.
Producer Lee Joo-ri, who successfully launched MOVE TO PERFORMANCE following Studio Dance, said, "To increase immersion in the performance and provide visual impact, we experimented in various ways to match the artists' concepts," and added, "We will continue to expand directorial attempts to present new forms of performance."
Meanwhile, M2 has solidified its position as a leading global K-POP content YouTube channel, surpassing 10.5 million subscribers and 11.3 billion cumulative views in December of this year.
[Photo] Provided by Mnet
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