INFINITE member and actor Kim Myung-soo (L) and former Golden Child member and actor Choi Bo-min were selected as tourism ambassadors for the Philippine Department of Tourism.
Kim Myung-soo and Choi Bo-min were officially appointed as new tourism ambassadors (Tourism Ambassadors) for Korea by the Tourism Promotions Board of the Philippines (TPB), under the Philippine Department of Tourism, and received their letters of appointment at a ceremony held in the Philippines on the 14th.
This strategic move to strengthen tourism exchanges between Korea and the Philippines and to boost Koreans' interest in visiting the Philippines once again proved the explosive popularity of the two, who have established themselves as global actors beyond leading K-pop idols.
Immediately after their appointment as ambassadors, the two played a round of golf at Beverly Place Golf Club in Clark, Pampanga. The golf course, with its beautiful natural scenery and top-notch facilities, is a representative location emphasizing the Philippines' wellness and luxury tourism appeal.
The next day they participated in the PUMA Clark half marathon. Choi Bo-min ran a 5km with local fans, and Kim Myung-soo went on stage with Philippine Department of Tourism chief operating officer Marga Nograles, saying he plans to visit Siargao in the future and would like to invite INFINITE members.
Both have deep ties to the Philippines and wield high influence across Asia. Kim Myung-soo, who debuted in 2010 as a member of INFINITE and has pursued acting alongside his group activities, has visited the Philippines several times to continuously interact with local fans and convey his affection and passion for the country.
Choi Bo-min also appeared this year in the local drama "Beauty Empire," securing an even broader local fan base. Following that work, Choi Bo-min, who is drawing attention in the Philippines as a "next-generation Hallyu actor," is expected to play a role in connecting Korean fans' interest to Philippine tourism along with a new drama set to be released next year.
The two will participate in site tours, digital campaigns and various promotional events to widely promote the Philippines' diverse attractions, including beaches and urban tourist sites, wellness resorts and cultural landmarks. Based on their sincere affection for the Philippines, the partnership aims to inspire more Koreans to experience the Philippines firsthand.
The partnership with the two is expected to go beyond simple destination promotion and serve as an opportunity to encourage Korean tourists to create meaningful memories in the Philippines.
[Photo] Provided by Luke Media.
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