The film Avatar: The Seed Bearer meets audiences through an exhibition in Gwanghwamun.
On the 17th, to celebrate the world premiere of Avatar: The Seed Bearer (director James Cameron, distributed/imported by The Walt Disney Company Korea), the "Pandora of Fire" square and the "Re:birth exhibition zone" opened across Gwanghwamun in Seoul are drawing attention.
"This is a movie you absolutely must see in theaters" (CGV Wan***), "The 3D made me feel like I was actually on Pandora" (CGV Jam***), "Every installment raises my expectations and it's a problem. It shows more than you imagined" (CGV Yong***), among explosive praises from real viewers at release, and drawing 265,039 viewers on its opening day to take the overwhelming No. 1 box office spot, Avatar: The Seed Bearer is lighting up Gwanghwamun as it operates the "Pandora of Fire" square and the Sejong Center for the Performing Arts courtyard "Re:birth exhibition zone."
The "Pandora of Fire" square booth, which opened on the 12th, operates daily from 5:30 p.m. to 10 p.m. through the 31st. On the final day it will be open until midnight. The booth is located behind the Admiral Yi Sun-sin statue within the 2025 Gwanghwamun Market and consists of five zones where visitors can experience the world of Avatar, offering various attractions to citizens. Passing through the giant "A symbol" gate that symbolizes Avatar leads to a "video wall" where the world can be seen at a glance, a "Pandora photo zone" decorated with mysterious lighting, and a "message wall" where visitors can write their wishes while awaiting 2026, among other features that have attracted much public participation.
The "Re:birth exhibition zone," opened alongside the "Pandora of Fire" square, runs daily from 5:30 p.m. to 9:30 p.m. through the 25th in the Sejong Center for the Performing Arts courtyard. The space, with stair wrappings and every corner covered in Avatar: The Seed Bearer, features three pieces by the artist Lee.K created using "ash ink"—reprocessed wood from wildfire-damaged trees collected in cooperation with Andong City forest authorities—inspired by Avatar: The Seed Bearer. A large back wall on site is hosting an ash stamping challenge. Participation in the ash stamp challenge will result in a donation of 1,000 won to a wildfire restoration fund.
Avatar: The Seed Bearer is the third installment of the Avatar series, which drew 13.62 million viewers domestically and became a worldwide hit. The story depicts a greater crisis unfolding on Pandora, covered in fire and ash, after the death of Jake and Neytiri's first son, Neteyam, as the clan of ash led by Varang appears before the Sully family, who are grieving, and is now showing nationwide in theaters.
[Photo] Provided by The Walt Disney Company Korea.
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