Hyundai Motor's 2026 wish campaign film "The Snow Wishman" (director Lee Seung-chul Vanilla, produced by Hyundai Motor Co.) will have an exclusive theatrical release at Lotte Cinema from Dec. 20 to Dec. 28, Christmas.
Hyundai Motor's 2026 wish campaign "The Snow Wishman" is a wish movie about a snowman called the Snow Wishman (Lee Chan-hyuk), created from the first snow that holds people's wishes, who, together with his robot pet dog Spot, fulfills everyone's wishes.
"The Snow Wishman" is the first work of Hyundai Motor's 2026 wish campaign, which offers not only a simple advertisement but also a cinematic universe. It is an 11-minute short film that brings together the countless wishes Hyundai Motor has received from customers over the past 15 years into a single narrative and universe. Meticulously unfolding Hyundai Motor's brand philosophy of 'progress toward humanity' in cinematic terms, and to show that future mobility technology is always aligned with customers' wishes, Hyundai Motor collaborated with the artist Lee Chan-hyuk, who does everything he wants to do. "The Snow Wishman" adds originality with the popular artist Lee Chan-hyuk, who is expanding his own artistic world, appearing in the film and producing the music.
The Snow Wishman, played by Lee Chan-hyuk, is a snowman born from cold first snow but is a warm being that grants people's wishes. With the addition of Spot, a dog-like robot puppy that showcases Hyundai Motor's technological prowess, "The Snow Wishman" has everything from emotion to innovation and technological development, and it has been at the center of online attention since its release on YouTube. "Watching this film makes me feel the world is still worth living in," "Hyundai Motor really hits the mark. It's sleek and tasteful," "A moving short film that fully captures Lee Chan-hyuk's artistry and emotional exchange with a robot," — such praise from viewers who watched the film on YouTube has raised curiosity about "The Snow Wishman" ahead of its theatrical release and heightened expectations that the film will warm theaters this Christmas season.
In this way, "The Snow Wishman," which allows viewers to experience Hyundai Motor's unique technology and sensibility, will be released nationwide at Lotte Cinema for nine days from Dec. 20 (Sat) to Dec. 28 (Sun) ahead of Christmas. This film is available for free viewing, and free tickets can be downloaded and reserved from the event page on the Lotte Cinema website and application. It is expected that many moviegoers visiting theaters during the Christmas holiday will seek out "The Snow Wishman" for 11 minutes of healing.<
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