YG Entertainment is taking a meaningful step to expand cultural access to K-pop performances together with the social welfare foundation Warm Companion.
YG Entertainment said on the 18th that it signed a business agreement with Warm Companion to jointly promote the barrier-free (Barrier-Free) concert "Universal Stage" project.
"Universal Stage" is a project aimed at creating a performance environment that people with and without disabilities can enjoy together, with the purpose of removing accessibility barriers in information, environment and mobility that occur during the process of attending performances. Through this, it plans to raise cultural accessibility to K-pop performances and present a standard model for performance accessibility in the long term.
As part of that effort, YG will support improvements in accessibility for its artists' performances as well as activities to improve barrier-free infrastructure at other venues. Furthermore, it will take the lead in preparing an environment where anyone can enjoy performances without inconvenience by standardizing and manualizing barrier-free criteria across the performance culture.
It will also strengthen campaign activities to spread messages of social inclusion and improve awareness of disability. At its artists' performances, various campaigns will be operated, including lending assistive devices, programs to improve disability awareness for non-disabled audience members, and the introduction of sensory regulation room functions. In addition, together with public campaigns to improve disability awareness, the "Universal Stage" model is expected to be spread as a corporate social responsibility (CSR) example through academic conferences and forums.
YG Entertainment published a sustainability performance report last year, the first in the domestic entertainment industry, and has continuously pursued social and environmental efforts in the performance field based on the seven principles of sustainable performance (▲greenhouse gas management ▲improving performance accessibility ▲fan engagement ▲enhancing content impact ▲venue safety management ▲reducing venue environmental pollution ▲sustainable performance governance). This agreement is an extension of those activities, and YG plans to lead the sustainable development of K-pop performances by further strengthening accessibility improvements and ESG practices to spread an inclusive performance culture that K-pop fans can participate in.
[Photo] YG Entertainment
[OSEN]