'5th-generation hot rookie' ifeye (ifeye) is solidifying its presence at home and abroad by serving as the model for a global beauty brand's mask product.
ifeye (ifeye, Kasia Rahee Won Hwayeon Sasha Taerin Miyu) on the 15th personally visited the Dr. Jart+ mask product pop-up space at Chicor Gangnam Station, where they conducted content filming. The members strolled around the pop-up space, using various areas as backdrops for shooting, enjoying the space in a relaxed atmosphere and showing a friendly charm different from their onstage presence.
Also, ifeye (ifeye) directly participated in the lucky draw event held that day, drawing attention by showing a different charm in a casual atmosphere with relaxed expressions and gestures, contrasting with their powerful onstage performances.
Alongside these activities as mask product models, their musical achievements also stand out. Prestigious British music magazine NME on the 10th (local time) released 'The 25 Best K-pop Songs of 2025'. In that list, ifeye (ifeye) drew global music fans' attention by placing third with the mini-album 2 title track 'r u ok?'.
Earlier, ifeye (ifeye) stirred interest after being selected as a Dr. Jart+ mask product model less than a month after debut. Immediately after debut, they quickly expanded their contact with the public through activities including the release of fashion magazine pictorials, music show stages and appearances at various festivals. Through successive activities such as 'NERDY' and 'r u ok?', they proved their growth by receiving praise for both performance and concept interpretation.
In particular, their activities spanning music, fashion and beauty naturally bring to mind the epithet 'next-generation K-pop beauty icon.' ifeye (ifeye), having secured both a presence in the advertising market and attention from global music media, is currently preparing for their next comeback and is signaling another leap forward. Expectations are building about what new records this unusual run since their debut will lead to.
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