HYBE and Geffen Records' joint girl group KATSEYE topped short-form platform TikTok's 'Global Artists of the Year'.
According to TikTok's year-end settlement of account report 'Year in Music', released on the 10th, KATSEYE generated more than 30 billion views on TikTok this year and produced over 12 million music-utilizing pieces of content.
KATSEYE beat pop stars Taylor Swift, Lady Gaga and Ariana Grande in this category. It underscores anew the popularity and influence of those being hailed as the 'next-generation pop icons'.
KATSEYE actually led TikTok's global dance trends. The powerful choreography and bold facial acting of "Gnarly" drew explosive responses and sparked a 'challenge craze'. "Gabriela," known for elegant hand movements and witty lyrics, also spread by word of mouth among fans in various countries and regions.
The campaign "Better in Denim" that they did with U.S. clothing brand GAP also struck social media. The clip recorded 151 million views on TikTok alone, and several challenges borrowing the ad's choreography gained huge popularity.
This popularity translated into strong performance on major music charts. KATSEYE's second EP "BEAUTIFUL CHAOS" reached No. 4 on the U.S. Billboard 200 (dated July 12), and the album tracks "Gabriela" and "Gnarly" peaked at No. 31 (dated Nov. 22) and No. 90 (dated June 21), respectively, on the Billboard Hot 100.
KATSEYE was formed through the audition project "Dream Academy" based on the 'K-pop methodology' and debuted in the U.S. in June last year. Considered a representative success of the "multi-home, multi-genre" strategy led by HYBE Chairman Bang Si-hyuk, they are nominees in two categories at the 68th Grammy Awards to be held on Feb. 1 next year: Best New Artist and Best Pop Duo/Group Performance.
[Photo] Provided by HYBE, Geffen Records.
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