'In the Neighbor's Millionaire,' it is revealed that the 100-billion-won farmer Kim Ho-Youn is the 'founder of the stevia tomato.' Seo Jang-hoon said, "I played a part in him becoming rich," raising curiosity.
Tonight (the 10th) at 9:55 p.m., EBS will broadcast Seo Jang-hoon's In the Neighbor's Millionaire (hereinafter In the Neighbor's Millionaire), where the tumultuous life story of farmer Kim Ho-Youn, who became a 100-billion-won rich man from a single tomato, unfolds. He, who built the country's largest smart farm, cultivates tomatoes and salad greens in a 50,000-pyeong glass greenhouse and is recording annual sales of 75 billion won. In 2023, he succeeded in listing on KOSDAQ, the first in the agricultural sector, achieving a corporate value of 100 billion won. He is drawing attention as the protagonist of the domestic smart farm era, a revolution in scientific agriculture that perfectly controls the agricultural environment with data without soil or people.
Meanwhile, In the Neighbor's Millionaire will reveal another hit product created by Kim Ho-Youn. The secret weapon that changed the tomato market's landscape is the "stevia tomato." The stevia tomato boasts a much stronger sweetness than regular tomatoes and became a popular item that shook consumers' palates upon its release.
Kim Ho-Youn recalled, "I threw away 800 million won worth of tomatoes," and vividly recounted the process of overcoming devastating failures to succeed in development. Hearing this, Seo Jang-hoon said, "I ate a 1 kg pack once a day," certifying himself as a true fan of the stevia tomato. He then joked, "I helped the chairman become rich," prompting laughter with his trademark banter.
Kim Ho-Youn's life was full of twists and turns. At 24, he became a father at a young age and plunged into a perilous mine in pursuit of a high salary to feed his family. Later, he started selling field produce with a single truck and traveled the country, and after putting his entire fortune of 3 million won into farming, failures repeated. He recalls that period, confessing, "I was really desperate." Yet the only reason he kept running without rest was for his family.
A hidden story that Kim Ho-Youn "chased his son out several times" is revealed, shocking viewers. In this broadcast, Kim Ho-Youn's son appears in person and frankly reveals his inner feelings about his father. The hidden story of the father and son can be seen on EBS's Seo Jang-hoon's In the Neighbor's Millionaire on Wednesday, Dec. 10, at 9:55 p.m.<
[Photo] EBS
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