Drama actor brand reputation 2025 Dec. big data analysis results, ranked 1st Kim Woo-bin 2nd Ji Chang-wook 3rd Lee Jun-ho.
The Korea Corporate Reputation Research Institute measured 95,133,320 pieces of brand big data from 100 actors appearing in dramas that aired from Nov. 10, 2025 to Dec. 10, 2025 by consumers' brand participation, media volume, communication volume and community volume and converted them into indices using a brand reputation algorithm. Compared with 86,522,526 pieces of drama actor brand big data in Nov., it increased by 9.95%.
The drama actor brand reputation analysis analyzed brand big data using participation index, media index, communication index and community index. The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value and social value, and applying weights.
Brand reputation big data analysis can measure positive and negative evaluations of a brand, the source and level of media interest, consumers' interest and communication volume, community spread of issues, and reactions to and popularity of content.
The top 30 drama actor brand reputations for Dec. 2025 were Kim Woo-bin, Ji Chang-wook, Lee Jun-ho, Kim Yoo-jung, Kim Se-jeong, Ahn Eun-jin, Choi Woo-shik, Jung So-min, Ryu Seung-ryong, Jang Ki-yong, Myung Se-bin, Do Kyung-soo, Lee Je-hoon, Lee Jung-jae, Kim Min-ha, Jeon So-ni, Han Hye-jin, Lee Kwang-soo, Kim Young-dae, Kim Do-hoon, Seo Beom-jun, Jung Il-woo, Kang Tae-oh, Lim Ji-yeon, Kim Hee-seon, Lee Yu-mi, Jang Seung-jo, Kim Moo-jun, Lee Jae-wook, Choi Sung-eun.
The brand of Kim Woo-bin, which ranked first in drama actor brand reputation, had a participation index of 874,516, a media index of 880,056, a communication index of 1,232,987 and a community index of 906,633, resulting in a brand reputation index of 3,894,193.
In second place, the Ji Chang-wook brand had a participation index of 560,875, a media index of 561,909, a communication index of 732,151 and a community index of 989,928, resulting in a brand reputation index of 2,844,862.
In third place, the Lee Jun-ho brand had a participation index of 333,719, a media index of 441,660, a communication index of 1,032,156 and a community index of 940,763, resulting in a brand reputation index of 2,748,297.
In fourth place, the Kim Yoo-jung brand had a participation index of 743,371, a media index of 731,338, a communication index of 571,978 and a community index of 537,380, resulting in a brand reputation index of 2,584,067.
In fifth place, the Kim Se-jeong brand had a participation index of 337,580, a media index of 351,888, a communication index of 883,034 and a community index of 823,676, resulting in a brand reputation index of 2,396,179.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan said the Dec. 2025 drama actor brand reputation analysis showed the Kim Woo-bin brand ranked first. He noted that in big data link analysis the Kim Woo-bin brand scored highly for "getting married, disclosing, congratulating," and in keyword analysis it scored highly for "Shin Mina, 10-year relationship, kongkongpangpang." In positive-negative ratio analysis, the positive ratio was 92.98%.
He added that an analysis of drama actor brand category brand big data for Dec. 2025 showed a 9.95% increase compared with 86,522,526 pieces of drama actor brand big data in Nov. Detailed analysis showed brand consumption rose 34.66%, brand issues rose 20.69%, brand communication rose 11.61% and brand spread fell 8.76%.
This drama actor brand reputation survey was conducted as brand big data analysis of Kim Woo-bin, Ji Chang-wook, Lee Jun-ho, Kim Yoo-jung, Kim Se-jeong, Ahn Eun-jin, Choi Woo-shik, Jung So-min, Ryu Seung-ryong, Jang Ki-yong, Myung Se-bin, Do Kyung-soo, Lee Je-hoon, Lee Jung-jae, Kim Min-ha, Jeon So-ni, Han Hye-jin, Lee Kwang-soo, Kim Young-dae, Kim Do-hoon, Seo Beom-jun, Jung Il-woo, Kang Tae-oh, Lim Ji-yeon, Kim Hee-seon, Lee Yu-mi, Jang Seung-jo, Kim Moo-jun, Lee Jae-wook, Choi Sung-eun, Jeon Yeo-been, Kim Min-seok, Pyo Ye-jin, Shin Seul-gi, Jin Seo-yeon, Bae Na-ra, Lee Yeol-eum, Lee Moo-saeng, Suzy, Jo Yoon-soo, Jung In-sun, Kim Eui-sung, Oh Chang-seok, Kim Gun-woo, Yoon Kye-sang, Lee Si-a, Cha Kang-yoon, Rowoon, Hong Soo-joo, Kim Ji-hoon, Lee Chang-hoon, Shin Ye-eun, Kim Ji-hyun, Jinyoung, Yoon Hyun-min, Lee Joo-young, Lee Il-hwa, Lee Tae-ran, Woo Da-bi, Seo Ji-hye, Lee Shin-ki, Kwon Han-sol, Kim Jong-soo, Jang Shin-young, Jin Sun-kyu, Lee Seung-yeon, Jang Yoon-ju, Chun Ho-jin, Lee Shin-young, Ha Seung-ri, Park Seo-ham, Seo Ha-joon, Ryu Jin, Jeon No-min, Yoon Park, Yoo Seung-mok, Joo Hyun-young, Jin Goo, Noh Sang-hyun, Bae Yoo-ram, Seo Hyun-woo, Lee Ho-jung, Park Eun-hye, Kim Jae-hwa, Jang Hyuk-jin, Lee Jung-ha, Park Ji-hwan, Yoon A-jung, Hyun Woo, Hwang Dong-joo, Seol Jung-hwan, Han Ki-woong, Choi Jong-hwan, Heo Jun-seok, Park Cheol-ho, Ko Kyu-pil, Choi Gwi-hwa, Ahn Dong-gu, Kwon Ah-reum, Choi Kwang-il.
[photo] OSEN DB
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