2PM member and actor Lee Jun-ho's Typhoon Family topped drama reputation even after it ended.
On Dec. 9, the Korea Corporate Reputation Research Institute said that its big data analysis of drama brand reputation for Dec. 2025 ranked 1st Typhoon Family, 2nd Dear X, 3rd Dynamite Kiss, in that order.
The Korea Corporate Reputation Research Institute analyzed 60,055,822 pieces of brand big data for 20 beloved dramas from Nov. 9, 2025, to Dec. 9, 2025, measuring consumers' brand participation and communication volume, media consumption, brand spread, and consumption. Compared with last November's drama brand big data of 57,356,905 pieces, it increased 4.71%.
The brand reputation index is a metric derived by extracting brand big data and conducting consumer behavior analysis, classifying into participation value, communication value, media value, and social value, and applying weights. In drama brand reputation, the brand reputation index was analyzed using participation value, communication value, media value, community value and viewing value. A content value analysis algorithm was introduced in the drama brand reputation analysis.
Through brand reputation big data analysis, it is possible to analyze where, how, why and how much consumers talk about a brand. The brand reputation editor–participated brand monitor analysis and the recommendation index through the brand reputation ranking page are included as weights.
The Dec. 2025 drama brand reputation rankings were Typhoon Family, Dear X, Dynamite Kiss, Moon River, The Dream Life of Mr. Kim, UDT: Our Neighborhood Special Forces, Nice to Not Meet You, Taxi Driver 3, A Graceful Liar, The Woman Who Swallowed the Sun, As You Stood By, Would You Marry Me?, Our Golden Days, The Manipulated, No Next Life, Marie and Her Three Daddies, Ms. Incognito, Last Summer, Genie, Make a Wish, and The Murky Stream.
The Typhoon Family brand, which ranked first in drama brand reputation, had participation index 1,986,373, media index 1,363,834, communication index 1,665,552, community index 1,094,101 and viewing index 1,062,685, resulting in a brand reputation index of 7,172,545.
The No. 2 Dear X brand had participation index 2,090,717, media index 593,600, communication index 958,531, community index 944,650 and viewing index 522,679, resulting in a brand reputation index of 5,110,176.
The No. 3 Dynamite Kiss brand had participation index 1,548,814, media index 534,007, communication index 864,302, community index 740,778 and viewing index 729,051, resulting in a brand reputation index of 4,416,952.
The No. 4 Moon River brand had participation index 1,092,938, media index 832,527, communication index 849,017, community index 377,953 and viewing index 679,624, resulting in a brand reputation index of 3,832,058.
The No. 5 The Dream Life of Mr. Kim brand had participation index 542,864, media index 513,105, communication index 801,373, community index 999,860 and viewing index 803,192, resulting in a brand reputation index of 3,660,395.
Korea Corporate Reputation Research Institute Director General Koo Chang-hwan said, The drama brand reputation big data analysis for Dec. 2025 found that the Typhoon Family brand ranked first. Analyzing the drama brand category, compared with last November's drama brand big data of 57,356,905 pieces, it increased 4.71%. Detailed analysis shows brand consumption rose 14.18%, brand issue fell 16.24%, brand communication rose 9.32%, brand spread fell 0.005%, and brand consumption rose 18.43%, he said.
He added, In link analysis of the Typhoon Family brand that ranked first in Dec. 2025 drama brand reputation, "radiant, grow, rediscover" were highly analyzed, and in keyword analysis, "Lee Jun-ho, Kang Tae-poong, moving ending" were highly analyzed. In sentiment ratio analysis, the positive ratio was 92.82%, he said.
This Dec. 2025 drama brand reputation survey was conducted through brand big data analysis of Typhoon Family, Dear X, Dynamite Kiss, Moon River, The Dream Life of Mr. Kim, UDT: Our Neighborhood Special Forces, Nice to Not Meet You, Taxi Driver 3, A Graceful Liar, The Woman Who Swallowed the Sun, As You Stood By, Would You Marry Me?, Our Golden Days, The Manipulated, No Next Life, Marie and Her Three Daddies, Ms. Incognito, Last Summer, Genie, Make a Wish and The Murky Stream.
[photo] OSEN DB, tvN and Korea Corporate Reputation Research Institute provided.
[OSEN]