Virtual idol group WISHes is collaborating with an eyewear brand for Christmas.
WISHes (Isla, Mmmne) released a Christmas collaboration video with RecLow titled "RECLOW X WISHes Christmas Collaboration" on their official YouTube channel on the 4th.
The video maximized warm year-end sentiment with a cozy Christmas setting, drifting snowflakes and upbeat music. In particular, Isla and Mmmne naturally conveyed the brand's unique sensibility by wearing RecLow's eyewear and scarf products.
Meanwhile, subculture-focused label GRIM Production's virtual idol group WISHes began full-scale music activities after releasing their first original single, "Dear Moon," in June. WISHes also expanded their activities by becoming the first virtual idol group selected as eyewear models in October, creating a new trend for virtual idols across various fields.
[Photo] GRIM Production
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