Despite the truth dispute between comedian Park Na-rae and her former managers, I Live Alone topped the variety show reputation rankings.
On Dec. 7, the Korea Corporate Reputation Research Institute said that, based on big data analysis of variety show brand reputation for December 2025, the rankings were: 1st I Live Alone, 2nd Running Man, 3rd The Wonder Coach.
The Korea Corporate Reputation Research Institute analyzed 96,994,727 pieces of brand big data from 50 popular variety show brands from Nov. 7, 2025, to Dec. 7, 2025, measuring consumer brand participation and communication volume, media consumption, brand spread, and consumption. Compared with 103,339,634 pieces of variety show brand big data in December, it decreased by 6.14%.
The brand reputation index is an indicator derived by extracting brand big data and conducting consumer behavior analysis to classify and weight participation value, communication value, media value, and social value. In the variety program brand reputation, the brand reputation index was analyzed using participation value, communication value, media value, community value and viewing value.
Through brand reputation big data analysis, it is possible to analyze where, how, why and how much consumers talk about a brand. The brand reputation editor participates in brand monitor analysis and the recommendation index from the brand reputation ranking page is included as a weight.
The top 30 variety show brand reputations for December 2025 were analyzed in the following order: I Live Alone, Running Man, The Wonder Coach, You Quiz on the Block, The Ballad of Us, I'm SOLO, 1 Night 2 Days, Love Call Center Seven Stars, My Ugly Duckling, IM Boxer, Men on a Mission, Radio Star, Immortal Songs, Masked Singer, National Singing Contest, Trot All-Star Competition Friday Night, Divorce Deliberation Camp, Same Bed, Different Dreams, TV Animal Farm, Song of Korea, Hangout With Yoo, Gag Concert, Chef & My Fridge, Mr. House Husband, Queen of Baseball, 2025 Japan-Korea King Competition, A Clean Sweep, Omniscient Interfering View, Kong Kong Pang Pang, Extreme 84.
I Live Alone, which ranked first in variety show brand reputation, had a participation index of 849,486, a media index of 1,368,228, a communication index of 1,246,417, a community index of 1,502,844 and a viewing index of 593,126, resulting in a brand reputation index of 5,560,101. Compared with the brand reputation index of 6,890,742 in November, it fell 19.31%.
In second place, Running Man had a participation index of 427,087, a media index of 740,023, a communication index of 1,051,905, a community index of 1,003,647 and a viewing index of 444,845, resulting in a brand reputation index of 3,667,508. Compared with the brand reputation index of 4,229,821 in November, it fell 13.29%. In third place, The Wonder Coach had a participation index of 812,654, a media index of 476,749, a communication index of 577,428, a community index of 817,750 and a viewing index of 716,694, resulting in a brand reputation index of 3,401,275. Compared with the brand reputation index of 3,655,330 in November, it fell 6.95%.
In fourth place, You Quiz on the Block had a participation index of 208,052, a media index of 372,829, a communication index of 1,251,857, a community index of 1,067,838 and a viewing index of 407,774, resulting in a brand reputation index of 3,308,350. Compared with the brand reputation index of 4,350,413 in November, it fell 23.95%. Also in fifth place, The Ballad of Us had a participation index of 970,742, a media index of 493,385, a communication index of 498,898, a community index of 573,332 and a viewing index of 679,624, resulting in a brand reputation index of 3,215,981.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said the big data analysis of variety show brand reputation for December 2025 showed that I Live Alone ranked first. When analyzing the variety program brand category, compared with 103,339,634 pieces of variety show brand big data in November, it decreased by 6.14%. Detailed analysis showed brand participation rose 11.70%, brand issues rose 6.87%, brand communication fell 14.96%, brand spread fell 14.31% and brand consumption fell 4.97%, he said in the reputation analysis.
He added that link analysis of the I Live Alone brand, which ranked first in variety show brand reputation for December 2025, showed "challenge, appear, disclose" ranked highly, and keyword analysis showed "Koo Sung-hwan, Park Ji-hyun, Lee Jang-woo" ranked highly. Sentiment ratio analysis showed a positive ratio of 87.04%, he said.
Coincidentally, recently on I Live Alone, core member Park Na-rae was embroiled in allegations of power harassment by former managers. The former managers first alleged that Park Na-rae repeatedly demanded she be on standby for frequent drinking gatherings, ran personal errands and used abusive language as part of power harassment. They even claimed that she received inappropriate drug prescriptions and prescriptions by proxy.
However, Park Na-rae's side rebutted that the former managers, after recently resigning, continued unfair disclosures while demanding excessive profit sharing and money. They also said that injections and drug prescriptions were home visits by medical personnel due to a busy schedule, and they emphasized that the so-called "injection aunt" was a legitimate medical professional.
Moreover, Park Na-rae's mother handed over a settlement payment and there are reports of its return, spreading the controversy among people around Park Na-rae. Despite such sharp controversy, I Live Alone has maintained its top variety show reputation. As the likelihood that the dispute between Park Na-rae and her former managers will become a legal battle rises, the prospect of prolonged controversy raises questions about whether it will affect I Live Alone.
[Photos] OSEN DB, provided by the Korea Corporate Reputation Research Institute and MBC.
[OSEN]