In the big data analysis of variety entertainers' brand reputation for December 2025, Yoo Jae-suk ranked first, Jun Hyun-moo second, and Kim Jong-kook third.
The Korea Corporate Reputation Research Institute analyzed 65,260,837 brand big data points of 50 variety entertainers from Nov. 6, 2025, to Dec. 6, 2025, measuring consumers' variety entertainer brand participation, media volume, consumer engagement and interaction, and conversation volume on social media. Compared with 65,832,033 brand big data points for variety entertainers in Nov., it decreased by 0.87%.
The brand reputation index is an indicator derived by extracting brand big data and performing consumer behavior analysis, classifying into participation value, communication value, media value and social value, and applying weights. In the variety entertainer brand reputation index, it was analyzed as participation index, media index, communication index and community index. It also included brand monitor analysis, which analyzes consumers' positive and negative reactions, and brand value evaluation, which analyzes the relationship with consumers.
The top 30 ranking of variety entertainers' brand reputation for December 2025 was analyzed as Yoo Jae-suk, Jun Hyun-moo, Kim Jong-kook, Shin Dong-yup, Lee Sang-min, Kim Jong-min, Park Na-rae, Kang Ho-dong, Kim Dong-hyun, Seo Jang-hoon, Kim Sook, Cho Sae-ho, Lee Kyung-kyu, Park Mi-sun, Lee Young-ja, Ahn Jung-hwan, Kim Gu-ra, Defconn, Kim Jun-ho, Kim Gook-jin, Lee Sugeun, Lee Ji-hye, Jung I-rang, Hong Jin Kyung, Lee Soo-ji, Kim Hee-cheul, Tak Jae-hoon, Yang Se-chan, Kim Won-hoon, Hong Hyun-hee.
Yoo Jae-suk, who recorded the No. 1 spot in variety entertainer brand reputation, had a participation index of 285,392, media index of 539,257, communication index of 1,418,905 and community index of 1,838,017, resulting in a brand reputation index of 4,081,571. Compared with the brand reputation index of 5,619,807 in Nov., it fell 27.37%.
In second place, Jun Hyun-moo's brand had a participation index of 138,679, media index of 359,432, communication index of 908,629 and community index of 1,980,948, resulting in a brand reputation index of 3,387,688. Compared with the brand reputation index of 2,652,978 in Nov., it rose 27.69%.
In third place, Kim Jong-kook's brand had a participation index of 123,600, media index of 243,613, communication index of 1,096,071 and community index of 906,108, resulting in a brand reputation index of 2,369,392. Compared with the brand reputation index of 2,359,518 in Nov., it rose 0.42%.
In fourth place, Shin Dong-yup's brand had a participation index of 95,951, media index of 250,402, communication index of 1,068,513 and community index of 949,322, resulting in a brand reputation index of 2,364,188. Compared with the brand reputation index of 1,869,506 in Nov., it rose 26.46%.
In fifth place, Lee Sang-min's brand had a participation index of 130,726, media index of 253,848, communication index of 765,234 and community index of 864,965, resulting in a brand reputation index of 2,014,774. Compared with the brand reputation index of 592,622 in Nov., it rose 239.98%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said the big data analysis of variety entertainers' brand reputation for December 2025 showed Yoo Jae-suk's brand ranked first. Analyzing the variety entertainer brand category, compared with 65,832,033 brand big data points for variety entertainers in Nov., it decreased by 0.87%. Detailed analysis showed brand consumption fell 7.78%, brand issue rose 24.71%, brand communication fell 0.50% and brand diffusion fell 7.00%.
He added that link analysis of Yoo Jae-suk's brand, which ranked first in the variety entertainer brand reputation for Dec. 2025, showed high scores for "to talk," "steady" and "advertise," and keyword analysis showed high scores for Running Man, You Quiz and "whenever there is a chance." The positive-negative ratio analysis for Yoo Jae-suk's brand showed a positive ratio of 85.27%.
This brand reputation survey was based on brand big data analysis of 50 variety entertainers: Yoo Jae-suk, Jun Hyun-moo, Kim Jong-kook, Shin Dong-yup, Lee Sang-min, Kim Jong-min, Park Na-rae, Kang Ho-dong, Kim Dong-hyun, Seo Jang-hoon, Kim Sook, Cho Sae-ho, Lee Kyung-kyu, Park Mi-sun, Lee Young-ja, Ahn Jung-hwan, Kim Gu-ra, Defconn, Kim Jun-ho, Kim Gook-jin, Lee Sugeun, Lee Ji-hye, Jung I-rang, Hong Jin Kyung, Lee Soo-ji, Kim Hee-cheul, Tak Jae-hoon, Yang Se-chan, Kim Won-hoon, Hong Hyun-hee, Haha, Kim Young-chul, Ji Seok-jin, Yoon Jong-shin, Eun Ji-won, Song Ji-hyo, Lee Guk-joo, Jung Joon-ha, Kim Sung-joo, Jang Doyoun, Song Eun-yi, Kim Min-kyung, Cha Tae-hyun, Yang Se-hyung, Moon Se-yoon, Yoo Byung-jae, Park Myung-soo, Shin Bong-sun, Ji Sang-ryul, Nam Hee-seok.
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