On Wednesday, Dec. 17, the film Avatar: The Seed of Fire and Ash, directed by James Cameron and distributed by Walt Disney Company Korea, which is set for the world's first release, is drawing attention by showcasing a variety of outdoor advertisements across Seoul.
'Avatar: The Seed of Fire and Ash,' the third installment of the Avatar series, which drew 13.62 million viewers in Korea and became a global box office hit, tells the story of an even greater crisis unfolding on a Pandora covered in fire and ash when the ash tribe led by Barang appears before the grieving Sully family after the death of Jake and Neytiri's first son Netyayam. The film is presenting massive outdoor advertisements that boast an end-of-year scale befitting the most anticipated title of the season, raising expectations among prospective viewers.
First, at Shinsegae Square, the striking visuals of Avatar: The Seed of Fire and Ash will fill the giant screen from last November through the end of this year. Shinsegae Square is a hot spot that draws domestic and international visitors every year at the end of the year, and the film's distinctive visuals are expected to captivate even more people.
Around the Gwanghwamun area, visitors can enjoy even more diverse and grand visuals in various spaces. Outdoor advertisements for Avatar: The Seed of Fire and Ash broadcast on the front large screens of Coreana Cosmetics Hotel, the Lux Building and KT Square not only vividly depict the confrontation between the Sully family and Barang's ash tribe, but also present images and footage of the film's awe-inspiring settings, adding a special touch. It is expected to focus the attention of many citizens visiting Gwanghwamun with a deep sense of immersion as if all of Seoul had been transformed into the world of Pandora. In particular, since a special Avatar: The Seed of Fire and Ash event will be held from Friday the 12th at the 2025 Gwanghwamun Market and the Sejong Center for the Performing Arts plaza, the area will be filled with abundant sights and activities.
The large wrappings decorating the exterior walls of the Daegak Building and Gangnam Center Building at the Gangnam Station intersection, and the images shown around COEX also immediately capture attention. They recreate the film's grand universe in the city center and heighten the year-end atmosphere.
"A film that reminds you why theaters exist" (Variety), "an overwhelming spectacle poured into every frame" (Scott Mendelson), "you will be unbelievably immersed in the world of Pandora" (Collider), "the best action sequences of the year" (AV Club), "astonishing scenes beyond imagination unfold nonstop" (Griffin Schiller) — Avatar: The Seed of Fire and Ash, which has been raising expectations with favorable reactions from foreign media following premieres, will have its world premiere on Wednesday, Dec. 17.
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