The super-sized rookie boy group ALPHA DRIVE ONE (ALD1), sprinting toward the pinnacle of global K-pop, is dominating global attention even before its official debut.
ALPHA DRIVE ONE (Rio, Junseo, Arno, Geonwoo, Sangwon, Xinlong, Ansin, Sanghyun) on the 3rd at 6 p.m. released the pre-release single "FORMULA," a track from the debut album "EUPHORIA" set for release on Jan. 12, through various music platforms, receiving much love from fans worldwide.
"FORMULA" immediately after its release showed outstanding results by ranking at the top of major domestic and international music charts. "FORMULA" reached No. 3 on Melon's latest chart (1 week) and GENIE MUSIC's latest release chart (1 week), entered Melon HOT100 (30 days) at No. 4, achieved real-time No. 1 on Japan Line Music's real-time top 100 rank, and took No. 1 on Japan iTunes K-pop top songs. It also landed within the top 10 of iTunes "Top Songs" charts in eight regions including Japan, Indonesia, Thailand and Poland, and rose to No. 23 on the worldwide iTunes songs chart, making a strong impression before its official debut.
In addition, the performance video for ALPHA DRIVE ONE's pre-release single "FORMULA," released on the team's official SNS on the 3rd, approached 2 million views by 9 a.m. on the 4th despite being live for less than two days, drawing hot responses from global fans with the group's symbolic narrative staging and the members' energy. In particular, it symbolically captured the journey of the members, who ran to achieve their dreams, finally coming together and leaping to the surface, announcing the start of the super-sized rookies.
Positive reviews from major overseas media have also followed. Forbes recently published an article on its official website titled "ALPHA DRIVE ONE gets ready, gets set for their debut," focusing on the moving journey of ALPHA DRIVE ONE from participants in a survival competition program to their debut.
Forbes noted that ALPHA DRIVE ONE has built a solid global fandom since immediately after the end of Mnet's "Boys Planet 2." Born from the choices of 223 countries and regions, ALPHA DRIVE ONE has recorded high numbers in SNS followers and content views despite not yet debuting, showing the presence of a "global rookie" by forming a powerful global fandom even before their official debut.
"FORMULA," which K-pop hitmaker KENZIE participated in, is both a "ONE TEAM declaration song" and a track that previews the color of the first debut album to be released.
Meanwhile, ALPHA DRIVE ONE, which has led powerful global attention and opened the curtain on a sprint toward the top of global K-pop, will officially debut with the album "EUPHORIA" on Jan. 12.
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