One of the most popular topics on YouTube in the United States this year was the joint girl group KATSEYE by HYBE and Geffen Records.
YouTube released the Global Culture & Trend Report 2025 containing this information on the 3rd. YouTube publishes an annual wrap-up report that analyzes culture·trends created by creators and online communities and provides insights into changes in the digital content market and marketing.
KATSEYE made the list of YouTube's Trending Topic US, which aggregates users' content views and sharing·engagement. KATSEYE is the only artist included in the list of popular topics that covered global hits such as KPop Demon Hunters and Labubu as well as a wide range of social·cultural issues.
KATSEYE achieved remarkable results across many fields this year and greatly expanded their global influence. Their second EP BEAUTIFUL CHAOS ranked No. 4 on the Billboard 200 (issue dated July 12), and the track Gabriela reached a peak of No. 31 on the Hot 100 (issue dated Nov. 29). Another song, Gnarly, entered Billboard's Hot 100 at No. 90 (issue dated June 21) and continues to be loved even six months after its release.
KATSEYE's presence was also prominent at major festivals and in advertising. Video performances that showcased their overwhelming performance ability from Lollapalooza Chicago and Summer Sonic 2025 spread on YouTube and received explosive responses. The Better in Denim campaign with clothing brand GAP struck social media, and KATSEYE became an icon of individuality and diversity for the era.
KATSEYE was formed through the audition project Dream Academy based on the "K-pop methodology" and debuted in the United States in June last year. Considered a representative success of the "multi-home, multi-genre" strategy led by HYBE chairman Bang Si-hyuk, they are nominees in two categories—Best New Artist and Best Pop Duo/Group Performance—at the 68th Grammy Awards to be held on Feb. 1 next year.
[Photo] Provided by HYBE and Geffen Records.
[OSEN]