Bold Page, a global K-culture digital magazine, released an original pictorial shot with singer, broadcaster and creator Kangnam. The project is drawing attention as an attempt to discover another side of him by adding a new mood to Kangnam's existing energy and to capture a deeper and more experimental atmosphere.
Bold Page is a global multi-SNS magazine operating simultaneously in seven countries including Korea (Korea·Japan·Taiwan·India·Mexico, etc.), producing various forms of content such as news·video interviews·short form and music videos using AI, and is growing into a global enter-tech media based on K-culture. Aiming to serve as a "bridge" connecting fandoms to industry, it focuses on delivering K-star appeal to global audiences.
In this pictorial, Kangnam shows a mature persona different from the friendly energy he displays on broadcasts and YouTube. While maintaining his pleasant charm, new layers that reveal different facets stand out. He showcased various concepts such as a leopard-textured glam mood, artwork-based denim set-up, and minimal suit styling, revealing another face of Kangnam.
A Bold Page representative said, "We wanted to capture a face beyond the image of Kangnam that we know, a face he hadn't spoken about," and added, "Reinterpreting a star's image and opening a new chapter is something Bold Page does best. This project is a result that clearly shows that direction."
The shoot was also overseen by Bold Page's global creative team. Focusing on "new interpretation" throughout the entire process from concept development to styling and photo directing, they solidly presented another possibility for a familiar public figure. Kangnam said of the shoot, "It felt like I expressed my energy in a slightly different language. This style is unfamiliar, but at the same time it has become an area I want to explore further."
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