New idol individual brand reputation big data analysis for Dec. 2025 found No. 1 TWS Dohun, No. 2 ILLIT Wonhee and No. 3 Hearts2Hearts IAAN in that order.
The Korea Corporate Reputation Research Institute extracted 4,495,159 rookie idol group brand big data items from Nov. 4, 2025, to Dec. 4, 2025, for the rookie idol individual brand reputation big data analysis. Compared with 5,694,794 rookie idol individual brand big data items in Nov., this represents a 21.07% decrease.
The brand reputation index is an indicator created through brand big data analysis that finds consumers' online habits have a large influence on brand consumption. Through rookie idol individual brand reputation analysis, it is possible to measure positive and negative evaluations of idol personal brands, media interest, and consumers' interest and communication volume. Qualitative assessments from the brand reputation monitor were also included.
Rookie idol individual brand reputation analyzed the combined brand category of boy groups and girl groups by measuring consumers' participation index, media index, communication index and community index for rookie idol individual brands to analyze the brand reputation index.
The Dec. 2023 rookie idol individual brand reputation top 30 ranking analyzed as TWS Dohun, ILLIT Wonhee, Hearts2Hearts IAAN, CORTIS Geonho, Hearts2Hearts Jiwoo, ILLIT Minju, MIYAO Anna, TWS Shinyu, Hearts2Hearts Yuha, Hearts2Hearts Stella, CORTIS James, ILLIT Moka, Hearts2Hearts Jueun, Hearts2Hearts Carmen, KiiiKiii Ha-eum, ILLIT Yuna, BABYMONSTER Rami, Hearts2Hearts Aina, Hearts2Hearts Yeon, CORTIS Juhoon, TWS Jihun, TWS Youngjae, KiiiKiii Jiyu, BABYMONSTER Asa, ILLIT Iroha, BABYMONSTER Ahyeon, KiiiKiii Isol, KiiiKiii Suyi, IZNA Bang Jimin, CORTIS Seonghyun.
The TWS Dohun brand, which ranked No. 1 in rookie idol individual brand reputation, had a participation index of 87,991, media index of 58,566, communication index of 78,691 and community index of 57,179, resulting in a brand reputation index of 282,427. Compared with last Nov.'s brand reputation index of 124,425, this is a 126.99% increase.
The No. 2 ILLIT Wonhee brand had a participation index of 72,092, media index of 48,215, communication index of 91,159 and community index of 52,675, resulting in a brand reputation index of 264,141. Compared with last Nov.'s brand reputation index of 433,881, this is a 39.12% decrease.
The No. 3 Hearts2Hearts IAAN brand had a participation index of 72,409, media index of 43,923, communication index of 62,181 and community index of 50,980, resulting in a brand reputation index of 229,493. Compared with last Nov.'s brand reputation index of 447,645, this is a 48.73% decrease.
The No. 4 CORTIS Geonho brand had a participation index of 74,943, media index of 48,241, communication index of 67,267 and community index of 34,999, resulting in a brand reputation index of 225,450. Compared with last Nov.'s brand reputation index of 480,894, this is a 53.12% decrease.
The No. 5 Hearts2Hearts Jiwoo brand had a participation index of 66,924, media index of 42,152, communication index of 59,375 and community index of 42,734, resulting in a brand reputation index of 211,184. Compared with last Nov.'s brand reputation index of 210,799, this is a 0.18% increase.
Korea Corporate Reputation Research Institute director Koo Chang-hwan said the TWS Dohun brand ranked No. 1 in the Dec. 2025 rookie idol individual brand reputation ranking. Analyzing the rookie idol individual brand category, the institute found a 21.07% decrease compared with 5,694,794 rookie idol individual brand big data items in Nov. Detailed analysis showed brand consumption fell 15.79%, brand issues fell 16.06%, brand communication fell 24.84% and brand diffusion fell 26.65%.
He added, The TWS Dohun brand, which ranked No. 1 in the Dec. 2025 rookie idol individual brand reputation, showed high scores in link analysis for "cool, outstanding, warm" and in keyword analysis for "TWS, Overdrive, music show MC." Positive ratio analysis recorded a positive ratio of 87.03%.
The Dec. 2025 rookie idol individual brand reputation analysis covered TWS Dohun, ILLIT Wonhee, Hearts2Hearts IAAN, CORTIS Geonho, Hearts2Hearts Jiwoo, ILLIT Minju, MIYAO ANNA, TWS Shinyu, Hearts2Hearts Yuha, Hearts2Hearts Stella, CORTIS James, ILLIT Moka, Hearts2Hearts Jueun, Hearts2Hearts Carmen, KiiiKiii Ha-eum, ILLIT Yuna, BABYMONSTER Rami, Hearts2Hearts Aina, Hearts2Hearts Yeon, CORTIS Juhoon, TWS Jihun, TWS Youngjae, KiiiKiii Jiyu, BABYMONSTER Asa, ILLIT Iroha, BABYMONSTER Ahyeon, KiiiKiii Isol, KiiiKiii Suyi, IZNA Bang Jimin, CORTIS Seonghyun, CORTIS Martin, TWS Gyeongmin, TWS Hanjin, IZNA Mai, KickFlip Gyehun, NEXG Tomoya, IZNA Yusarang, IZNA Choi Jeong-eun, IZNA Coco, MIYAO Ella, KATSEYE Yoonchae, LYSENNE Wony, AHOP Steven, KATSEYE Daniela, BABYMONSTER Luca, IZNA Jeong Sebi, AHOP Zeon, AHOP Seo Jeong-woo, BABYMONSTER Lora, NEXG Sogeon.
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