The group ILLIT is standing out on global charts, including the United States, the world's largest pop market, with their new song.
On the 1st, according to Spotify's official social media, ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha)'s single album "NOT CUTE ANYMORE" and its title track of the same name ranked No. 1 in the U.S. and No. 2 globally on the "Top Song Debut" chart for the Nov. 28-30 tracking period.
"NOT CUTE ANYMORE" has been steadily rising since first entering Spotify's "Daily Top Songs Global" on Oct. 27. It sparked a response, hitting 10 million cumulative Spotify streams within a week of the song's release, signaling strong commercial potential.
ILLIT's musical transformation, which expresses a more mature and dreamy sensibility, is cited as a factor in its popularity. "NOT CUTE ANYMORE" is a pop song based on a reggae rhythm; unlike ILLIT's previously bright and bouncy songs, it gives off a calm yet soft, dreamy atmosphere. Its subtle addictiveness has led listeners to describe it as "a song like Pyongyang naengmyeon" and "music that fits winter."
Produced with the participation of Jasper Harris, the producer behind a No. 1 song on the Billboard Hot 100, "NOT CUTE ANYMORE" boasts high musical completeness and fully captures ILLIT's unique and lovable charm. Quirky, ear-catching lyrics and the killing-part choreography where smiles turn to blank expressions are going viral on social media.
Foreign media are also praising it. Billboard Philippines said, "ILLIT's 'NOT CUTE ANYMORE' is a new chapter that expands their world more deeply and broadly beyond the perception of merely being a cute group. They have strengthened the narrative they have been building and created a platform to take on bolder concepts in the future."
Meanwhile, ILLIT will cross Korea and Japan to perform at year-end stages. They will appear on Fuji TV's "FNS Music Festival" on the 10th, KBS2's "2025 MUSIC BANK Global Festival in Japan" on the 13th, and TBS's "CDTV Live! Live! Christmas Special" on the 15th. They will then meet global fans at the "2025 Melon Music Awards (The 17th Melon Music Awards)" on the 20th, "2025 SBS Gayo Daejeon" on the 25th, and NHK's "The 76th Kouhaku Uta Gassen" on the 31st.
[Photo] Belift Lab Inc.
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