The group ILLIT continues its rising trajectory by appearing consecutively on Japan's representative year-end music programs.
On the 2nd, HYBE Music Group label Belift Lab Inc. said ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha) was included in the lineup for TBS' CDTV Live! Live! Christmas special airing on Dec. 15.
CDTV Live! Live! Christmas special features artists who delivered notable performances each year and stage special performances. ILLIT was invited to this program for the second consecutive year, proving their hot popularity in the country. Among that day's performers, ILLIT is the only K-pop girl group.
In addition to CDTV Live! Live! Christmas special, they will appear sequentially at Japan's biggest year-end music festivals, including Fuji TV's FNS Song Festival on Dec. 10 and NHK's 76th Kōhaku Uta Gassen on Dec. 31. This shows their elevated status after rapidly expanding their fandom following their official debut in Japan in September.
ILLIT has stood out after making a full-scale entry into the Japanese music market this year. Almond Chocolate, produced as the theme song for the film I don't like people for their looks alone in February, sparked a reverse-climb craze on local music charts and surpassed 50 million cumulative streams five months after its release, earning a gold certification in streaming from the Recording Industry Association of Japan. Their first Japanese single released in Sept., Toki Yo Tomare (original title 時よ止まれ/토키 요 토마레), swept the top ranks of major music charts such as Oricon and Billboard Japan.
ILLIT is receiving positive responses from domestic and international music fans with their recently released single album NOT CUTE ANYMORE. The title track of the single, which shares the same name, entered Spotify's Daily Top Songs Global chart (Nov. 27) and is performing well on Daily Top Songs charts in several countries/regions including Korea, Japan, Singapore and Malaysia.
Especially among the 10s and 20s generation that chases trendy sensibilities, NOT CUTE ANYMORE is showing signs of becoming a trend. The song's usage surged on Instagram, reaching No. 1 on the Reels rising audio chart and has remained in the top ranks. Short-form videos featuring the song surpassed 14,000 within a week of release.
[Photo] Provided by Belift Lab Inc.
[OSEN]