'The living legend of Korea's hog industry' Lee Beom-ho, who records annual sales of 180 billion won, will appear on EBS Seo Jang-hoon's Neighborhood Millionaire.
On Wednesday the 3rd at 9:55 p.m., EBS Seo Jang-hoon's Neighborhood Millionaire (hereinafter "Neighborhood Millionaire") will air and 'pig farmer' Lee Beom-ho is slated to appear, attracting attention. From his fateful meeting with pigs and the story behind his first 4,700-pyeong farm started with borrowed money, to the hardships and twists that followed, the tumultuous saga of his '40-year pig farming life' will be revealed. Lee Beom-ho currently runs an 8,700-pyeong farm raising 12,000 pigs, a pork feed factory that produces high-quality antibiotic-free feed himself, and a pork distribution company, building an astonishingly large "pig kingdom." The combined annual sales of the three companies reach a whopping 180 billion won.
Lee Beom-ho is revealed to be the person who ushered in the "refrigerated meat era" in Korea, surprising many. In the 1990s, when only frozen samgyeopsal existed, he held continuous tasting events to introduce the true taste of unfrozen meat to consumers who were unfamiliar with refrigerated meat. Thanks to his efforts, refrigerated meat quickly became mainstream. In addition, Lee Beom-ho is the founder of "samgyeopsal day," a celebration enjoyed by all generations from young people to middle-aged and older people. The surprising secret behind why he created "samgyeopsal day" will be revealed on Neighborhood Millionaire.
Meanwhile, in this episode Seo Jang-hoon and Jang Ye-won make a surprise visit to the pig factory, a "no-entry zone." Lee Beom-ho cautiously opens the door, saying, "This is a place you can't see even if you pay money, but I'll show it to you just for today," and Seo Jang-hoon, confronted with the rare scene before him, says, "I've never seen anything like this in my life," unable to contain his amazement. Carcasses with heads and entrails removed are reborn as appetizing pork in just 10 to 20 minutes, and the entire process until the cuts are packaged and placed on our table is vividly shown. In particular, the precise yet dazzling butchering show presented by a craftsman with 25 years of experience completely overwhelms viewers' attention. In response, Seo Jang-hoon cannot hide his admiration, saying, "You must be paying a very high annual salary."
EBS Seo Jang-hoon's Neighborhood Millionaire, following 'pig farmer' Lee Beom-ho's distinctive life philosophy and secrets of success, will air on Wednesday, Dec. 3, at 9:55 p.m.
[Photo] EBS
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