Blooming Sky is building a mixed complex in Vietnam that combines culture, entertainment and sports.
On the 28th (local time) at the People's Committee office of Gia Lai Province, Gia Lai provincial leaders held an official working meeting with the investor to promote the cultural, sports, play, leisure mixed commercial, service and tourism zone 1 project in the Cát Tin area.
The meeting was attended by producer Lee Soo-man, co-chairman of the Blooming Sky Co., Ltd. joint board, co-chairman Jang Jin-hyuk, Tuy Dai Ngoc, member of the Party Central Committee and provincial party secretary, Pham Anh Tuan, chairman of the provincial People's Committee, and others. Vietnam's "football hero" coach Park Hang-seo also attended.
At the meeting, officials formalized the full-scale promotion of the Cát Tin area cultural, sports, play, leisure mixed commercial, service and tourism zone 1 project, and Blooming Sky received approval to invest in a large cultural, sports and entertainment complex in Vietnam with total investment of about 2.5 trillion dong (approximately $100 million). Producer Lee Soo-man said the project is especially meaningful because it aims to establish a comprehensive entertainment and music festival ecosystem in Vietnam. He also announced that the upcoming festival will be called ADAM Festival (A2O Dance And Music Festival).
Tuy Dai Ngoc, provincial party secretary, said, "I hope this project becomes a model symbolizing cultural exchange and economic diplomacy between Vietnam and Korea and grows into an Asia-level center for culture and the arts," adding, "I expect it to attract tourists, host world-class entertainment and sports brands and international events, large festivals and professional sports competitions, and become a space where various cultural experiences are possible."
Blooming Sky was selected as the joint venture to carry out the project and on the 28th received final investment approval from Gia Lai Province. Quy Nhon, located in Gia Lai Province, is an eastern coastal city of Vietnam known for its excellent scenery and clean areas, situated between Da Nang and Nha Trang. Blooming Sky also donated 2 billion dong (about Hanwha 111,800,000 won) to help Gia Lai residents affected by recent typhoons and floods, and Producer Lee Soo-man personally delivered the donation at the meeting, adding significance.
Meanwhile, Producer Lee Soo-man was inducted into the 2025 Asian Hall of Fame in the United States, once again proving his global influence as a cultural pioneer. Through A2O Entertainment he launched global girl group A2O MAY and proposed Zalpha Pop, which fuses the sensibilities of Generation Z and Generation Alpha, leading a new cultural paradigm that combines music, performance, visuals and storytelling.
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