The global rise of the group VVUP has gained momentum.
VVUP (Kim, Paen, Suyeon, Jiyoon)'s mini album 1st 'VVON' title track 'Super Model' music video, released on the 20th, surpassed 10 million views as of the 27th. Amid an unusual upward trend, it is now approaching 14 million views.
'Super Model' is a rhythmic dance track combining electronic drums, dance synths, and pitched guitar. VVUP's majestic energy, reminiscent of a supermodel, permeates the song.
The music video depicts a fateful narrative in which the four members become supermodels after fierce competition amid fantasy staging that crosses reality and illusion. VVUP's signature powerful performance atop dazzling spotlights adds to the visual appeal.
In particular, VVUP drew attention with a special collaboration with Phuong Vu, a creator representing Vietnam's Gen Z, as director. The trendy aesthetics that freely combine traditional culture, street sensibility and surreal imagery met VVUP's distinctive worldview to complete a unique visual style.
Global fans of the actual music video poured out enthusiastic reactions such as "It's an unprecedented, singular concept," "It's a song that can only become more popular," "I'm looking forward to VVUP's growth," and "It's a video you wish you could watch more than once."
Not only the music video views but also global chart performance stands out. 'VVON' recorded No. 1 on Indonesia and Thailand iTunes R&B/soul charts, and the title track 'Super Model' topped the Apple Music chart in Qatar. In addition, VVUP showed a meaningful presence in Latin American music markets such as Brazil and Portugal, including charting on Mexico's iTunes rankings.
Through the mini album 1st 'VVON', which announced successful rebranding across music, performance and visuals, VVUP continues an unstoppable global rise. The mini album 1st 'VVON' is a title born from the combination of the three words 'VIVID', 'VISION' and 'ON', and means "the moment the light turns on." Phonetically it connects to 'Born' and in spelling to 'Won', and VVUP unfolds a narrative of being born, waking up and prevailing.
[Photo] EgoiEnt
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