The Asia Brand Research Institute, a big data evaluation organization, announced on the 28th that RBW has entered the K-Brand Index top 10 for listed entertainment companies. The No. 1 in the K-Brand Index listed entertainment companies institutional sector was selected as CJ ENM.
The K-Brand Index is a big data system developed by the Asia Brand Research Institute in cooperation with domestic and international researchers, and unlike existing big data analysis systems, it proceeds based on verification by advisory committees in each field from candidate sample extraction to index selection.
For the K-Brand Index listed entertainment companies institutional sector, online big data totaling 2,624,442 cases from Oct. 1 to Oct. 31, 2025, were analyzed for leading corporate brands by market capitalization among listed entertainment corporations.
In the K-Brand Index listed entertainment companies institutional sector, CJ ENM rose to No. 1 again, and SME (No. 2), SAMG Entertainment (No. 3), TN Entertainment (No. 4), Fantagio (No. 5), YG Entertainment (No. 6), KeyEast (No. 7), Ascendio (No. 8), CUBE Entertainment (No. 9), and RBW (No. 10) made the top 10.
Han Jeong-geun, director of the Asia Brand Research Institute, said, "The domestic entertainment market is rapidly changing into a structure in which platform-centered consumption is strengthening and IP production capacity and the speed of global expansion determine corporate competitiveness. CJ ENM's No. 1 is the result of a large IP portfolio and stable production capabilities, and SME's retention of No. 2 is supported by a strong global fandom base."
He continued, "In this ranking, examples such as the rises of SAMG Entertainment and TN Entertainment and the new entry of RBW directly reflect how content exposure and online topicality drove rank changes, showing a market environment where entertainment brand value is being reorganized much faster than in the past. It should be noted that the data represent online index figures and offline index figures are not reflected."
The K-Brand Index is calculated as a composite figure applying weighted exclusion criteria for trends (Trend) · media (Media) · social (Social) · positive (Positive) · negative (Negative) · activation (TA) · community (Community) · AI index by institutional sector.
Meanwhile, the Asia Brand Research Institute, established in April 2016, annually awards the Korea K-Brand Awards based on big data evaluation figures for major corporations and individuals.
[Photo] "K-Brand Index" image
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