A large fire disaster in Hong Kong has caused a surge in deaths and injuries, resulting in heavy casualties, and major agencies and K-pop stars are offering help through consecutive donations.
On the 26th (local time), a large fire broke out at the high-rise APT. complex 'Wong Fuk Court' in the Tai Po area of northern Hong Kong. As of 6:38 a.m. on the 28th, the number of deaths was reported to be as high as 94. With deaths and injuries continuing to rise, firefighting operations were reported to have ended that morning, about 43 hours after the fire broke out.
Because the K-pop awards ceremony '2025 MAMA AWARDS' was scheduled to be held at Hong Kong Kai Tak Stadium on the 28th and 29th, attention focused on whether the event would proceed after the disaster occurred two days before the event, but CJ ENM decided to cancel the red carpet event while broadcasting the main awards ceremony live as planned.
CJ ENM said the '2025 MAMA AWARDS' will add the 'Support Hong Kong' message to create a time to share sorrow and to contribute donations to support the victims, and that the '2025 MAMA AWARDS' believes in the healing and solidarity power of music and is carefully preparing the overall stage composition and proceedings so that the performance can convey comfort and hope rather than elaborate production.
Many K-pop stars had already entered Hong Kong to attend the awards ceremony. Many agencies and K-pop stars are also expressing condolences and sending messages of comfort through donations.
YG Entertainment said on its official Weibo, "We feel deep sorrow over the loss of life and housing damage caused by the large fire that recently occurred in Hong Kong," and "We express our sincere condolences to the victims and deep respect to all those who risked their lives to carry out rescue efforts," announcing that it will donate 1 million Hong Kong dollars (about 180 million won) for emergency relief and disaster recovery.
HYBE Music Group APAC also expressed condolences to the victims of the high-rise APT. complex fire in Hong Kong and donated 500 million won (about 2.66 million Hong Kong dollars) for recovery, and SM Entertainment also decided to donate 1 million Hong Kong dollars to the Red Cross Society of China in Hong Kong to support local fire rescue and subsequent temporary placement and distribution of daily necessities. JYP Entertainment also donated 2 million Hong Kong dollars for emergency rescue and post-disaster reconstruction.
Stray Kids said they donated 1 million Hong Kong dollars to the Hong Kong Red Cross "with the hope that residents affected by this fire and the families facing difficulties will recover their daily lives and find peace as soon as possible," and Super Junior said, "Super Junior and E.L.F. donated 1 million Hong Kong dollars to help with follow-up support."
iKON also donated 1 million Hong Kong dollars, and Jackson of GOT7 delivered 1 million Hong Kong dollars to a local hospital together with his brand Team Wang.
In addition, aespa, RIIZE, ZEROBASEONE's Zhang Hao, WayV, EXO-CBX, PLAVE and others also joined in donations to help with recovery from the fire disaster.
[Photo] OSEN DB, provided by respective agencies
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