CORTIS (CORTIS) received the honor of their first "million seller." It is a runaway streak befitting the moniker "best new artist of the year."
On the 27th, according to the latest weekly album chart (tracking period: Nov. 16-22) released by Circle Chart, CORTIS (Martin, James, Juhun, Seonghyun, Geonho)'s debut album "COLOR OUTSIDE THE LINES" exceeded cumulative sales of 1.06 million copies about three months after its release. It is the birth of the only single-album million seller among rookies who debuted this year. It is very encouraging that a team without members from audition programs or previously debuted members surpassed 1 million cumulative sales with their debut album.
CORTIS has stood out not only in album sales, a measure of fandom size, but also on music charts and social media, measures of popularity, showing a trajectory worthy of "best new artist of the year." They also drew attention overseas upon debut, showing potential as global stars. Following their label seniors BTS and TOMORROW X TOGETHER, they have personally proven BigHit Music's boy-group invincibility while establishing themselves as a new growth engine for the label.
The success is even more meaningful because the five members were deeply involved in the production of the debut record. They worked as a "young creator crew" jointly creating music, choreography and visuals, embedding their ideas and sensibilities into the content. The music CORTIS made quickly reached listeners worldwide, transcending language barriers.
The debut album surpassed 100 million cumulative streams on Spotify, the world's largest music streaming platform (as of Oct. 12), and the intro track "GO!" broke into Melon daily, weekly and monthly charts. Their popularity on social media, called a "window on trends," is remarkable. They have the most followers among boy groups that debuted in the past four years on global short-form video platform TikTok and Instagram. Considering the account was opened in August of this year, the follower growth rate is surprising.
CORTIS's momentum is also observed in the United States, the center of the global music market. "COLOR OUTSIDE THE LINES" entered the U.S. Billboard main album chart, the "Billboard 200" (Sept. 27), at No. 15, marking the highest debut album ranking for a K-pop group excluding project teams. CORTIS became the first K-pop artist to sign a partnership with Red Bull, and "GO!" was used in a promotional video for the Major League Baseball postseason. They also received strong responses after invitations to events such as iHeartRadio LIVE with CORTIS in Los Angeles, KOOM Festival in New York and Apple Music's popular radio The Zane Lowe Show.
[Photo] BigHit Music
[OSEN]