QWER(QWER) has risen above the music scene to become the advertising industry's favorite.
QWER(Chodan, Magenta, Hina, Siyeon) has recently emerged as the top choice for bookings across a wide range of categories, from beverages, fashion, games, and duty-free shops to finance, proving explosive popularity. Their four distinct charms and the sincerity QWER has conveyed through music as they wrote their growth story are evidence that their true selves have resonated.
First, QWER has served since 2024 as the official model for Korea Pepsi-Cola's flagship brand Mountain Dew(Mountain Dew), conveying the brand's distinctive refreshing mood. QWER's lively and bright energy naturally matched the carbonated drink's sharp image, producing high synergy.
QWER then carried out an emotional campaign where music and fashion harmoniously blended through a collaboration with the fashion brand Ames Worldwide(AMES-WORLDWIDE). The free-spirited concept maximized each member's stylish appeal.
Also, QWER has continued collaborations with institutions seen as symbols of trust, such as Woori Bank and Hyundai Duty Free, further proving their high popularity. Having secured mass appeal by producing a string of hit songs, QWER contributed to increasing the intimacy between brands and customers.
Meanwhile, QWER was recently chosen as the exclusive model for Com2uS Holdings' RPG mobile game Soulstrike, drawing attention. Characters that reflect each member's individuality appeared, concentrating users' interest.
Love calls for QWER continue. After participating last year in Riot Games' Teamfight Tactics tournament held in Macau, QWER was invited by the company headquarters to film a season update promotional video, indicating their rising global momentum.
Having conquered the advertising world, QWER is successfully conducting their debut world tour, 2025 QWER 1ST WORLD TOUR 'ROCKATION'. QWER starts in Seoul, then visits eight North American cities before heading next year to Macau, Kuala Lumpur, Hong Kong, Taipei, Fukuoka, Osaka, Tokyo, and Singapore.<
[Photo] Tamago Production
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