The group ILLIT's new song "NOT CUTE ANYMORE" performance full version was revealed for the first time, sending global fans' expectations for their stage soaring.
ILLIT (Yoonah, Minju, Moka, Wonhee, Iroha) posted the performance film for the single album 1 title track "NOT CUTE ANYMORE" on their official YouTube channel at 10 p.m. on the 26th.
In this video, ILLIT shows a soft yet pristine aesthetic like snow falling in winter. The five members' expressionless faces and restrained movements create a clean, aloof atmosphere. To the sensuous beat they simply nod their heads or shoulders to convey rhythm, and the choreography is relatively static and concise. ILLIT's new side, previously known as a representative of bouncy charm, paradoxically produces a strong addictiveness.
Their quirky charm remains. It is amusing to watch the members' facial acting as they spread hands that had covered their faces, smile, and then put on a serious expression. Although ILLIT declared a "cuteness cutoff," paradoxically that appearance is even cuter. Critics say the minimal sound and ILLIT's pure vocal tone blend well with the performance, enhancing the dreamy sensibility.
ILLIT will perform "NOT CUTE ANYMORE" for the first time on KBS2 MUSIC BANK on the 28th. Since they have sparked a "challenge craze" on social media every time they perform on music shows, their popularity is expected to rise.
"NOT CUTE ANYMORE" is a pop song based on a reggae rhythm that intuitively expresses a desire not to be seen as only cute. It has received a good response for packing the many sides of the real "me" that others don't know well into unique lyrics.
On the day of its release, the song ranked No. 1 on Japan's AWA real-time rising chart and entered Melon's "Hot 100" at No. 8. It also placed high on YouTube trending music charts in 23 countries/regions, and the music video attracted great attention, surpassing 10 million views in 29 hours.
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