'DinDin,' who for a time was framed as a 'conscientious celebrity' after his stinging remarks about the concept of money, is once again drawing public attention in a situation he never wanted. An outside company he had helped promote suddenly announced its bankruptcy, and users have suffered losses one after another. DinDin's side immediately issued an apology and said it would work to help victims.
DinDin recently attracted major attention for remarks that criticized celebrities' sense of money after appearing on the YouTube show 'Workman.' At the time, while he was working part-time at a low-cost coffee franchise, Lee Jun asked an employee, "Don't you earn 10 million won a month?" and DinDin fired back, "The problem is with celebrities. They have no concept of monetary value. They drive supercars and use Jenny's bed, so it's like this," delivering a sharp rebuke that put him in the ranks of 'conscientious celebrities.'
But DinDin later expressed his burden, saying, "Whenever I go somewhere, everyone says, 'Please give a sharp rebuke.' I don't know since when I became a sharp-rebuker character."
Meanwhile, users suffered losses one after another when a company promoted by DinDin went bankrupt after apparently running away. The company in question is the study reward app 'Part Time Study,' for which DinDin served as a model in early November. It is a reward service that pays users a reward when they reach their target study time, and it attracted attention for its positive intent even at the promotion stage.
However, on the 24th, the company suddenly announced its bankruptcy plan and blocked withdrawals of deposited funds. Numerous users—especially students and job seekers—complained of financial losses, and the backlash spread to DinDin and Mimiminu, who were promotion models.
#. DinDin's agency: "we didn't know… sorry to the victims" official apology
On the 25th, DinDin's agency, Superbell Company, apologized in an official statement. "We were not notified in advance of the company's bankruptcy and service termination. We offer a deep apology to the victims," it said. DinDin also posted a lengthy apology on his personal social media. He said he first learned of the matter during a live broadcast and that contact with the company had been cut off. DinDin's side said, "It pains me that many victims are students and job seekers."
However, it is practically difficult to compensate only those who signed up during the promotion period. He strongly recommended participation in victim chat rooms and creditor registrations, and DinDin bowed his head, saying, "I sincerely apologize to those who trusted me and participated," and "I will do my best until the problem is resolved."
#. Mimiminu declares full refund of advertising fees
YouTuber Mimiminu, who participated in the same campaign, said in her video that she would return all the advertising fees she had received to the victims, strengthening her sense of responsibility.
After DinDin's apology, a variety of reactions followed in the comments. "It's not DinDin's fault, but his attitude to take responsibility is admirable." "The PPL market is too risky these days… celebrities are also victims." "He rose to fame for his conscientious remarks, and now he has to go through this too." "I hope the victims are properly helped."
This incident has sparked renewed discussion about structural problems in the advertising market and the scope of celebrities' responsibilities.
[Photo] 'OSEN DB'
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