DinDin, shocked by promotional company's bankruptcy…"I'm truly sorry" apologizes in person
The rapper DinDin, who for a time earned an image as a "sensible celebrity" for his critique of the concept of money, is once again drawing public attention for an entirely unexpected reason. An outside company he participated in promoting suddenly announced its bankruptcy, causing a flood of user damages. In particular, the fact that a large number of victims are students and job seekers has added to the sorrow.
#. DinDin also "first learned during a live"…agency "there was no prior notice"
On the 25th, DinDin's agency Superbell Company posted an official apology. "An outside company that ran a campaign with DinDin suddenly announced its bankruptcy, causing damages. Our company was not notified in advance of the operation's closure. We offer a deep apology to the victims," it said.
The company in question is the reward app "PartTimeStudy," which pays rewards when study time goals are met. DinDin participated in the app's promotional campaign from Nov. 10 to 16, and at the time judged it to be a "project with positive intent." In a long post on social media, DinDin said, "I first learned of the incident during a YouTube live. I checked the facts immediately after filming ended, but the company was already unreachable."
He went on to say, "Hearing that most of the victims are students and job seekers made my heart hurt so much. I really did not expect this problem to occur," expressing his dismay.
#. "Impossible to compensate only specific subscribers"…encouraging participation in victim group chats
DinDin explained, "I was informed that it is practically difficult to compensate only the people who signed up through me during the campaign period." He encouraged victims to join group chats, and guided that registering claims within the app is required. He added that attempts to contact the company are ongoing and said he is making efforts to create possibilities for resolution.
He also bowed his head, saying, "I am sincerely sorry if anyone who trusted me and participated has been harmed. I apologize again for the delay in confirmation."
#. Mimiminu "will fully refund advertising fees"…movement to strengthen responsibility
Exam YouTuber Mimiminu, who participated in the same campaign, also said she would return the full advertising fees and additional amounts to the victims, stating she will take responsibility.
Following DinDin's explanation and apology, a variety of reactions followed online. "DinDin must have been surprised…he's a victim too who wasn't given prior notice" "It's so sad that students and job seekers are the victims" "It's hard to blame DinDin. Still, it's good he apologized and is taking action right away," were among the responses. At the same time, "The PPL market is too dangerous…it's probably hard even for celebrities to verify," "I hope victims are properly compensated," and particularly many said, "It's even more heartbreaking that most victims are young adults."
#. Reexamining structural problems in the advertising market…"how far does responsibility extend?"
This incident has reignited discussions about the scope of celebrities' advertising responsibility, PPL verification procedures, and the safety of reward services and other advertising and platform structures. DinDin reiterated his willingness to resolve the issue, saying, "I will act responsibly to the end for the victims."
[Photo] OSEN DB
[OSEN]