A pop-up where fans can savor the 'NOT CUTE' sensibility of the group ILLIT officially opened on the 25th.
According to HYBE Music Group label Belift Lab Inc., ILLIT (Yoon-ah, Min-ju, Moka, Won-hee, Iroha) will hold a pop-up celebrating the comeback of their single album 'NOT CUTE ANYMORE' from that day through the 30th on the fourth floor, SPACE #2 and #3, of K-Town Four You at COEX in Gangnam-gu, Seoul.
The pop-up recreates the office atmosphere shown in the 'NOT CUTE' version concept photos, offering visitors a special experience. Muted tones fill the office space, with kitschy items added as points of interest to enhance the enjoyment. Visitors can find various merchandise here, including the physical album and hand mirrors from the collaboration with British fashion brand "Ashley Williams," magnetic card holders, and clothing reminiscent of keyring chain dolls from the "Little Mimi" version merch.
There are plenty of events to enjoy 'NOT CUTE ANYMORE' in a fresh way. In addition to a message zone where fans can send words of support to ILLIT, there are listening zones, a photo booth, and a lucky draw. At the pop-up café, customers who purchase special desserts reflecting each member's personality receive unreleased photocards, mini posters, cup holders and more.
From the first day of opening, long lines of fans waiting to enter drew attention. They entered sequentially through an on-site queue system, freely experienced the pop-up, posted 인증 on social media, and shared ILLIT's 'NOT CUTE' music and sensibility together.
Meanwhile, ILLIT has been receiving a hot response since the first day of the release of 'NOT CUTE ANYMORE.' The single and its title track ranked on Melon's 'Hot 100' and hit number one on Japan's AWA real-time rising chart. In addition, they charted on the iTunes 'Top Songs' charts in more than 10 countries/regions. The music video, with the clever theme of 'a declaration of cutting off cuteness,' has attracted attention for the members' upgraded visuals and diverse charms.
ILLIT will make the first live performance of the title track 'NOT CUTE ANYMORE' on KBS2's MUSIC BANK on the 28th.
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